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IAA Frankfurt 2001 - the STORY

Just after a select group of invited people saw the new Lamborghini Murciélago at the factory in Italy, it was time to unveil this new car to the public during the 59th edition of the famous Frankfurt Auto Show.

The new Lamborghini Murciélago was unveiled at what is known as the world's largest Motor Show, with 800,000 visitors that could see about 57 world premieres from nearly 1100 exhibitors on a total exposition area of no less than 235,000 squares meters, the 2001 edition of the IAA in Frankfurt.

Naturally it remained covered at first, but later the people could admire both a yellow and a black metallic unit.

For the occasion, a special folder was prepared for the press, holding a series of high quality photo's of this new model and a special CD-ROM with a stunning presentation movie featuring both cars in the Andes mountains, really impressive and very difficult to obtain.

The official Lamborghini folder for the Murciélago was also presented here according to some German fans, a stunning high gloss book which compared the new model with the seven deadly sins, I was able to obtain a copy from the factory but after the Frankfurt Auto Show several of these 56 pages booklets made it onto various auction sites and reached enormous prices, these turned into an instant collector's item.


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LamboEVENTS

IAA Frankfurt 2001

September 10. 2001

Text © Mark Smeyers

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It's showtime ! The Lamborghini Murciélago on the stand at the Frankfurt Auto Show, minutes before the unveiling.
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The star at the Frankfurt Auto Show, note the raised air intakes seen from this angle ...
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The magnificent yellow metallic Lamborghini Murciélago on display during the 59th Frankfurt Auto Show ...
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The 59th Frankfurt Auto Show received the world premiere of the new Lamborghini Murciélago ...
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