Automobili Lamborghini strengthens its position in China heading

Automobili Lamborghini strengthens its position in China - the STORY

Automobili Lamborghini is strengthening its position on the Chinese market by opening a new dealership in Hangzhou and a new showroom location for its Beijing dealership, which has recently been expanded and is now the largest sales outlet for the Raging Bull brand in Asia.

These newly opened facilities are part of the Sant'Agata Bolognese-based company's growth strategy for its worldwide commercial network, and reflects the success already achieved in China, where it has 7 dealers in Guangzhou Shanghai, Beijing, Chengdu, Hangzhou, Xiamen and Hong Kong.

Automobili Lamborghini has turned in a constant sales growth in the Chinese market.

During the first ten months of 2009, sales in China increased by 23,1% (with 64 cars delivered), and by the end of the year Lamborghini expects to reach the record number of 80 sold units, as compared with 72 in 2008. In overall terms, 26,8% of Automobili Lamborghini's total sales during the last fiscal year was achieved in the Asia-Pacific area, compared with 22,8% the previous year.

This respectable sales performance on the Chinese market can be attributed to not only the expansion of the distribution network, but also to the marketing and communication strategy implemented in China. For example, more than 300 potential customers and over 200 specialist journalists tested and enjoyed the performance of the Gallardo LP 560-4 and the Murciélago LP 670-4 SuperVeloce at the Shanghai International Auto Show and in recent track events organized by Automobili Lamborghini in China.

"With its speedy economic development, China has attracted the attention of the entire world. And, the strength of this Asian economy continues to provide strong potential in terms of new growth," commented Stephan Winkelmann, President and CEO of Automobili Lamborghini SpA. "Demand for high-end automobiles has increased suddenly over the past few years, and more and more prosperous citizens of the People's Republic are showing they are mesmerized by the extreme, uncompromising design of our brand. No other car offers the incomparable excitement of a Lamborghini to this particularly young target group."

The new sales outlet in the Chinese capital is located in an area considered to be a showcase for luxury cars on famous Jinbao Street, which is known as one of the most important avenues for luxury shopping in the world. The Beijing showroom extends over two floors and has a total surface area of around 700 square meters. It is operated by the Hong Kong-based Sparkle Roll Group Limited, which specializes in the distribution of high-end luxury products, including sports cars.

Beijing/Sant'Agata Bolognese, 7th November 2009

Print this article

Advertisement

The five most recent articles on LamboCARS.com

Huracan based Super Trofeo will race in 2015


The Blancpain Super Trofeo 2015 season will see a combination of Gallardo and Huracan based race cars compete against each other.
(added on April 16. 2014)

Another Huracan with LB Performance kit


Apparently the wide body kit from LB Performfance generates a lot of interest, we present you yet another Huracan wide body ...
(added on April 10. 2014)

The Huracan diecast model


At the Geneva Auto Show the Lamborghini Huracan was unveiled and Bburago managed to have a first series of 1/18 models available at the same time
(added on April 9. 2014)

A Pro Street Lamborghini Countach


When you feel a factory specs Lamborghini Countach just isn't impressive enough you can always add a blower on top of the engine ... which in this case is a V8
(added on April 5. 2014)

2015 Lamborghini Huracan LP610-4 Spyder


Brand new renders showing the Lamborghini Huracan LP610-4 ... as a Spyder version ... we even envisioned a Huracan LP650-4 Performante
(added on March 31. 2014)


QUICK search Yes / No


Return to top of page


Lambonews

Automobili Lamborghini strengthens its position in China

November 29. 2009

Text © Automobili Lamborgini SpA

Leave a comment

What do you think about this ?

LamboIMAGES

A stunning matt black Lamborghini Gallardo LP560-4 in China.
1280x960px

An impressive line up of Raging Bull at the Beijing showroom.
1280x960px

30 - 6788 - 127

Sponsored links

Advertisement

advertising

advertising

advertising