Collezione Automobili Lamborghini now online in new store heading

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Collezione Automobili Lamborghini now online in new store - the STORY

The Collezione Automobili Lamborghini offers more than exclusive fashions and accessories – in every piece of this distinctive collection is the spirit of the world's most desirable super sports car. The new Lamborghini online store (www.lamborghinistore.com) brings this unique shopping experience to your home. Furthermore, the Collezione Automobili Lamborghini has been expanded with three new fashion lines for winter 2008/2009.

The Lamborghini brand offers extreme and uncompromising experiences – for a life outside of the conventional boundaries, that goes far beyond the super sports cars and their engines. Every single piece of the Collezione Automobili Lamborghini is also part of a world of exclusivity and glamour. With its sporty chic, this distinctive collection of fashion and accessories embodies the spirit of the brand; it is extreme, uncompromising and, above all, unmistakably Italian.

The pieces are very clearly "born in Sant'Agata Bolognese" and offer fashion highlights for every age group – the only thing that matters is the passion for the "bull". The individual pieces are designed and produced in co-operation with some of Italy's top fashion houses and to the very highest standards.

All-new design for online store

The articles from the collection – which include i.e. polo shirts, sweatshirts, trousers, jackets and accessories for him and her, ranging in price from two to 2,000 Euro – can be selected and purchased in the boutique at Lamborghini headquarters in Sant'Agata Bolognese, in selected boutiques worldwide or at any Lamborghini dealership.

The online store www.lamborghinistore.com has been completely redesigned. It provides an exceptionally convenient shopping experience from anywhere, and at any time. In co-operation with the best shipping services, the online store also ensures speedy delivery – worldwide, with virtually no exceptions.

Three new fashion lines complete the collection

The range has been expanded by three new lines for the 2008/2009 winter season. The Linea Tricolore emphasizes the brand's "Italianità", with its design inspired by modern military aeronautics – just like the design of the current super sports car.

The Linea Lambo Soul Vintage expresses a modern interpretation of styles from the 60s and 70s – the era that witnessed the birth and development of the Lamborghini brand. Cool colours, large logos and carefully selected contrasts lend particular appeal to this line. And lastly, the co-operation with the Hydrogen label has been expanded, with the elements of the third line inspired by college style.

Sant'Agata Bolognese, 21 November 2008

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