End of year statement heading
DMC Exotic car tuning

End of year statement - the STORY

Automobili Lamborghini foresees another record year of results in 2008 and is not abandoning its long-term plans in spite of the bleak economic environment

Automobili Lamborghini S.p.A. will deliver another record year's results in 2008. Official sales figures will be communicated on the occasion of Lamborghini's appearance at the Detroit Motor Show in January 2009.

Even as a low volume luxury car manufacturer, Automobili Lamborghini is not unaffected by the present downturn in economic activities in the wake of the global financial crisis. However, the company is in a favourable strategic position due to its identity as a luxury brand of longstanding tradition. One of its core brand values is exclusivity, which is maintained through tight management of volumes and a strict policy of maintaining a strong forward order bank. This exclusivity is of essential relevance to both dealers and customers and is pivotal for the appeal of the brand.

Lamborghini has the most attractive product line-up in the company's 45 year history. With at least one new product launched every year, and the continued development of the dealer network to maximise market penetration, Automobili Lamborghini has produced a year on year record performance in terms of turnover, profit and volumes for the last four years, together with a rare double digit profit margin. The company's development marks one of the most respected company turn-around programmes in the automotive and luxury industries.

Long before 2009, the company took decisive steps to address potential market volatility. Production flexibility is made possible by cooperative concepts developed with the union representatives. Besides flexible working hours, it provides the opportunity to create training and qualification programmes during work hours. There will be no layoffs, but an extension of the Christmas holiday for eight days has been confirmed.

Lamborghini will not divert from its long-term strategy. Investment into R&D will not be reduced, and there will be ongoing expansion of its brand presence on a world-wide scale, with more new products and further expansion of its dealer network. The company will continue its strategy of announcing at least one new product each year. The latest examples of this are the new Lamborghini Gallardo LP 560-4 Coupe for which deliveries commenced summer 2008, and the Gallardo LP 560-4 Spyder unveiled in November 2008 with market launch in spring 2009. Lamborghini continues its stated objectives of becoming the most profitable supersportscar manufacturer, the most attractive employer and the most attractive brand in its market.

Sant'Agata Bolognese, 22 December 2008

Print this article

Advertisement

The five most recent articles on LamboCARS.com

Auto Moto d'Italia 2014


Our in depth review of the Auto Moto d'Italia event in Rosmalen, the Netherlands celebrating 40 years of the Lamborghini Countach
(added on October 31. 2014)

Lamborghini Huracan races in Targa New Zealand


A brand new Huracan has been modified for racing and entered in the Targa New Zealand by five-time winner Tony Quinn, sadly he crashed
(added on October 30. 2014)

IMSA Gallardo LP560 GTV-R


An impressive wide body aerodynamic kit for the Lamborghini Gallardo LP560 edition
(added on October 28. 2014)

2013 Essen Motor Show


We visit the amazing Essen Motor Show and discover a lot of Raging Bulls on display, both modern and classic ... and tuned ones.
(added on October 26. 2014)

LB Performance widebody Aventador in action


Fitted with an Armytrix exhaust this bright blue Lamborghini Aventador with widebody kit from LB Performance sure draws attention
(added on October 17. 2014)


QUICK search Yes / No


Return to top of page


Lambonews

End of year statement

December 30. 2008

Text © Automobili Lamborghini SpA

Leave a comment

What do you think about this ?

390 - 2619 - 118

Sponsored links

Advertisement

advertising

advertising

advertising