Lamborghini debuts Los Angeles Fashion Boutique - the STORY

Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., today welcomed customers, VIPs and Lamborghini executives to the exclusive grand opening celebration of the newest Automobili Lamborghini Boutique, located in a luxury shopping center outside of Los Angeles.

The Los Angeles fashion boutique will be the second Automobili Lamborghini boutique to open in 2009, after the Beijing, China store in November. Beijing and Los Angeles were strategically chosen for their locations - Bejing as one of the world's fastest growing markets and Southern California, traditionally one of the brand's strongest regions.

"Opening an Automobili Lamborghini Boutique in Los Angeles further demonstrates our brand extension strategy towards high-end products consistent with the spirit of luxury sports cars," stated Winkelmann. "The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini super sports car: Extreme, Uncompromising and unmistakably Italian. The Automobili Lamborghini Boutique embodies this culture to offer customers access to a more glamorous and exclusive world."

In celebration of the opening, nearly 30 Lamborghini owners and their super sports cars gathered in Santa Monica, Calif. for an exclusive drive event. They were joined by Lamborghini executives, including Winkelmann, who led a convoy in a scenic drive to the grand opening of the Automobili Lamborghini Boutique. A Collezione runway fashion show introduced guests to new products from the Autumn/Winter 2009 Collection.

Positioned inside the high-end Westfield Topanga shopping center's luxury wing, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men's, women's and junior's collections for all four seasons. These collections include beautifully tailored Italian fashion and fine Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories.

The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.

The Automobili Lamborghini Boutique will be owned and operated through Westfield Topanga by Tony Schwartz and Harrison Gray of the Auto Gallery. Collezione Automobili Lamborghini is also available at authorized Lamborghini dealers and www.lamborghinistore.com

Automobili Lamborghini ArtiMarca launched in Italy in 1999. The fashion line is comprised of men's, women's and junior's fall/winter and spring/summer collections, including swimsuits, fur-trimmed jackets, and crest-embroidered polos, as well as accessories including hats, shoes, briefcases, iPod cases and more. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values style and elegance.

LOS ANGELES - December 3, 2009

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