Lamborghini opens Canadian fashion boutique in Vancouver - the STORY

Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., welcomed customers, VIPs and Lamborghini executives to the exclusive grand opening celebration of the newest Automobili Lamborghini Boutique, located in Aberdeen Centre in Vancouver, last Saturday May 8.

The boutique is the first Automobili Lamborghini boutique to open in Canada, and follows the openings in Los Angeles and Beijing in late 2009. These cities were strategically chosen for their locations as centers of luxury commerce.

"The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini vehicle: Extreme, Uncompromising and unmistakably Italian," stated Winkelmann. "Vancouver's strong luxury market makes it a proper fit for expanding our line of fashion boutiques while remaining authentic to our brand DNA."

In celebration of the opening, customers and VIPs were treated to a cocktail party and Collezione runway fashion show, featuring products from the Spring/Summer 2010 line.

Positioned inside the high-end Aberdeen Center, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men's, women's and junior's collections for all four seasons. These collections include beautifully styled Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.

"The Automobili Lamborghini Boutique provides an outlet to introduce the brand to a wider audience of super sports car enthusiasts in Vancouver," said Asgar Virji of Weissach Performance, which owns and operates the boutique and the Lamborghini Vancouver dealership in downtown.

"Lamborghini owners and enthusiasts can access clothing and accessories that epitomize the Lamborghini lifestyle and allow them to express their passion for the brand and its heritage." Collezione Automobili Lamborghini is available at authorized Lamborghini dealers and online at http://store.lamborghini.com.

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