The number of options available on a brand new Lamborghini these days might be daunting at first glance, but for those special customers that want to specify something really different, Automobili Lamborghini SpA has been offering just what they need with the Ad Personam Studio.
You could almost say that 'the sky is the limit' when it comes to creating a truly bespoke Raging Bull when a customer opts for the Ad Personam customization ... in the end the Ad Personam director still have to approve the configuration before the Lamborghini will actually be built at Sant'Agata, but the amount of personalization is almost endless ... or as far as you bank account will stretch ... but you know the saying 'if you have to ask how much ...'.
So what better place to showcase the possibilities of the Lamborghini Ad Personam Studio than the Monterey Car Week, at The Quail in northern California, to reach the enthusiasts and owners that could be thinking about their next exotic supercar ...
Usually, Lamborghini shows one, very special Ad Personam edition at shows like this, but for the 2017 edition of the Monterey Car Week, Automobili Lamborghini SpA went beyond that with no less than three bespoke, custom built cars from their current range, the Huracan Performante, the Huracan RWD Spyder and the Aventador S.
At The Quail, a Motorsports gathering, Lamborghini showed their brand new Huracan Performante on center stage ... finished in a very dark metallic green called Verde Hydra this 'Ad Personam for Pebble Beach' edition didn't feature the usual Tricolore on the lower part of the side, but instead a nice, thin, bronze livery on the front bumper and at the rear ... on the side a small Performante script in bronze complimented the bronze Narvi wheels perfectly.
Furthermore the interior of this Huracan Performante showed a Nero Cosmus upholstery with Nero Ade Alcantara inserts ... the bronze shade has been taken into the interior by using this shade on the stitching for the steering wheel and on the seats, including the Performante script on the bolsters ... also note the Italian Tricolore on the seat back.
The bright orange Lamborghini Aventador S was finished in a brand new Arancio Xanto shade, complete with clear carbon fiber front spoiler, side skirts and lower rear diffuser ... and a complete roof and windshield pillars in glossy carbon fiber ... a glass engine cover allowed a peek at that impressive V12 engine while satin coated, titanium finished Dianthus center-lock wheels completed the outside look.
On the inside, a black Alcantara upholstery was used together with various parts in similar, high gloss, lightweight carbon fiber ... but the very special stitching pattern on the seats really drew our eye ... the well-known Y pattern was incorporated into the seat back, three Y's next to each other in bright red made this Pebble Beach edition really special.
Last, but by no means least, was a light shades Lamborghini Huracan RWD Spyder, at first glance she might look white, but this is, in fact, the Grigio Astarte shade, rolling on black Giano wheels (an option on the V10 RWD model) with an absolutely stunning, Bicolore Elegante interior finished in Terra Emilia and Nero Ade and impressive Grigio Chronus stitching ... truly a topless masterpiece.
The Lamborghini display might be static, but at The Quail Lodge VIP, customers and the media could take the wheel of the current Lamborghini models and take a test drive in the area over the magnificent mountain roads in Carmel Valley, or have a look at the Pebble Beach Concours d'Elegance with a very nice Lamborghini Miura S ... or admire the Huracan Performante on the Concept Lawn.