Nothing has been decided yet about actually building the Lamborghini Urus concept as a production model, they are still thinking about either a GT model or an SUV model, the Estoque is still on the shelve somewhere, the idea of a four door GT with four decent seats could still sell rather well.
However with the new markets in mind like China and India it might be a better idea to have a super exotic SUV model with higher ground clearance as the roads in those regions aren't that perfect to allow a low slung, deep front bumper model to drive without damage, so rumor has it the Urus concept of the new Lamborghini Sport Utility Vehicle might be the road to follow.
If it does get the green light we could be seeing it on the open road from 2016 on, and priced at a moderate 170,000 Euro (about $207,000) it would be the least expensive model in the line up at that moment, perhaps a requirement as Automobili Lamborghini SpA intends to build up to 3,000 units each year mounted on the PL73 platform borrowed from the new Audi Q7 ... note the Bentley EXP 9 F concept when produced will be using the same basics together with the replacement for the Porsche Cayenne/VW Tuareg model)
Using lots of aluminum and carbon fiber could result in an overall weight of less than 2,000 kgs, couple that to a power output of about 600 hp and you are looking at a serious figure of 0.30 hp/kg, identical to the Lamborghini Diablo VT back in the Nineties ... not bad for an SUV I guess.
Initial rumors stated the Urus would be using a V10 engine, but other rumors also talk about Hybrid and even diesel engines ... if you look at the Q7 that holds a V12 Tdi engine with about 500 hp and a colossal 737lb ft of torque I for one wouldn't mind too much driving a diesel Lamborghini, but I do hope they keep it reserved for the Urus only, somehow a Gallardo or Aventador with a diesel engine just doesn't sound quite as good.
So what will the third model in the line up at Automobili Lamborghini SpA become? A four door exotic based on the Estoque, a two door 2+2 GT model or a four door SUV ... and what engine will be used for this new model? Answers only time will tell ... perhaps the 2012 Paris Motor Show will unveil something new, but I have a feeling we will be seeing the Sesto Elemento limited edition production model in Paris in a few months.
Lamborghini CEO Stephan Winkelmann walks Jay around the Urus and Sesto Elemento concepts, and lays out plans for the marque's 50th anniversary celebration.
(added on August 27. 2012)
The Urus was taken outside for a short photo shoot, naturally it was captured on photo.
(added on August 1. 2012)
We know the Urus won't see the light of day until at least 2017, the Estoque is shelved permanently probably ... so let's start dreaming about something else.
(added on December 7. 2012)
Just imagine how the Lamborghini Urus would look after a bit of lowering and rolling on massive 24 inch ADV.1 Wheels
(added on January 20. 2013)
At the 2012 Pebble Beach event none other than Jay Leno talks to Stephan Winkelmann, Filippo Perini and Maurizio Reggiani about the Urus and the Sesto Elemento
(added on September 3. 2012)