Huracan by Ares Design PRESS RELEASE heading

the official PRESS RELEASE

Huracan by Ares Design PRESS RELEASE

Press release © Ares Design in Huracán.

Stunning Lamborghini Huracán by ARES makes its London debut.

One of the world’s most dramatic performance cars has been reimagined by bespoke vehicle creators ARES for buyers who demand the ultimate in supercar exclusivity.

Available to view at the opening of the new boutique store in London’s Piccadilly, the bold and aggressive exterior lines of the original design are re-enforced by subtle modifications to optimise aerodynamic performance. The result is a unique and stunning reinterpretation of the Huracán - one which guarantees a mind-blowing experience for automotive connoisseurs the world over.

ARES' experienced design team has paid attention to every detail in order to take the low-riding Huracán to the next level. High-quality materials are obvious everywhere, with the finest leather upholstery, hand-stitched and mounted with custom-made inserts lovingly honed by ARES’ craftsmen and women. Noteworthy is the blend of Italian Nubuk and Nappa leather, combined with Vipera green piping, to create an atmosphere of contemporary luxury.

Mihai Panaitescu, ARES Head of Design, commented: "The aim when modifying any Lamborghini
is to optimise engine and aerodynamic performance as much as possible. This is why our main focus was on upgrading the ECU to deliver 650bhp. Meanwhile, we have created one-of-a-kind body components such as the custom carbon fibre rear wing. This increases downforce and enables the car to be more aerodynamically efficient and stable at high speeds. We have created a very special car for customers who don’t want to have the same as everyone else."

The power hike means the car is capable of hitting 0-100km/h (0-62mph) in three seconds, and can accelerate to a top speed in excess of 330km/h (205mph). The Huracán by ARES delivers unparalleled performance for the discerning enthusiast.

Customers can specify their Huracán by ARES at its new flagship boutique store in Piccadilly, London where ARES' consultants can guide customers through the thousand of options available to create a bespoke and special vehicle.


ARES Design body kit in premium quality carbon fibre, including front bumper, rear bumper with
diffuser, sideskirts, front grille with splitter

Exclusive ARES Design ultralight 20-inch/21-inch forged alloy wheels

Engine performance upgrade achieved through electronic control unit modification delivering up
to 650bhp

Titanium sports exhaust system, with titanium exhaust muffler and tailpipe

Full interior modification and materials upgrade, including custom-made sports steering wheel incorporating precious material inserts, hand-crafted artisan interior panels, custom-made Nappa leather interior with inserts

EU homologation and 12-month warranty on all ARES modifications

Prices for all ARES vehicles vary depending on customer specification. The Piccadilly showroom car is priced at approximately €367,000 (current conversion £259,000).

Based in Modena, Italy, ARES is a luxury automotive atelier creating unique, handcrafted high performance cars. ARES uses traditional Italian hand craftsmanship along with German engineering knowledge to develop bespoke cars that are perfectly tailored to the values and lifestyle of each individual customer.

ARES portfolio showcases a wide range of luxury automobiles for further details please visit: For further information and high-resolution images, please contact us or visit the press section of the ARES website at:

Print this article