2004 was a record year for Automobili Lamborghini in terms of sales and production.
Sales of Lamborghini super cars increased by 22% in 2004, with a record 1,592 units being sold around the world (1,305 in 2003). Of this number, 1,215 were Gallardos and 377 were Murciélagos; 65 of these Murciélagos were Roadsters, destined mainly for the North American market. Total sales of Lamborghini's 500 PS Gallardo now stand at over 2,000 cars (1,215 in 2004, 890 in 2003), which means it is already the 2nd best-selling Lamborghini ever.
The United States of America remained Automobili Lamborghini's most important market in 2004, representing 41% of total sales. Germany, which represents 13% of global sales, is the most important European market, followed by Great Britain with 9%. Italy - a market which is destined to grow - accounts for 5%. In Asia, Japan is the most important market with 8% of global sales in 2004.
In the past twelve months, the House of Sant'Agata Bolognese has produced 1,678 super cars, an increase of 23.7% (1,357 in 2003). Of the 2004 production, 1,294 are represented by the ten-cylinder Gallardo and 384 by the twelve-cylinder Murciélago; 80 of the latter are Roadsters.
Lamborghini revenues in 2004 grew to Euro 243 million (Euro 200 million in 2003) and with a positive result.
The number of personnel employed by Automobili Lamborghini has also increased, moving up to 726 in 2004 (685 in 2003).