Alcantara on Your Ears: How Lamborghini's Master & Dynamic Headphones Launched a Lifestyle Empire
The debut collection that turned a supercar interior material into wearable audio gear.
In November 2020, Automobili Lamborghini and New York City-based Master & Dynamic launched a debut collection of MW65 Active Noise-Cancelling Wireless Headphones and MW07 PLUS True Wireless Earphones.
Brand extension beyond the keychain
Translating the tactile signature of Alcantara to something that sits against your skin for hours carries a sensory connection to the cars that no printed logo can replicate.
Alcantara inside the cars that inspired the headphones
The MW65 headphones incorporate Alcantara across all three colorways, echoing the Italian luxury material widely used in Lamborghini interiors.
The partnership expands beyond two products
A later collection, introduced in April 2023 according to multiple reports, added the MW75 Active Noise-Cancelling Wireless Headphones, MG20 Wireless Gaming Headphones, and MW08 Sport True Wireless Earphones.
Lifestyle strategy meets record business results
Lamborghini posted record revenue and deliveries in the first six months of 2024, providing broader context for why a material-driven brand extension matters more than a simple logo deal.
The Alcantara connection from cockpit to earcup
The MW65 carried a reported $50 premium over the non-branded equivalent, and the collection pairs Alcantara with the signature Lamborghini Y motif across every model.
Design cues drawn directly from the cars
The collection incorporated design elements inspired by Lamborghini cars and used Alcantara and other material cues drawn from Lamborghini interiors and finishes.
The tactile benchmark: a Huracán steering wheel
Alcantara wrapped around a Huracán steering wheel is the tactile reference point the headphone collection aims to carry into everyday use.
Materials that parallel the cars themselves
Lamborghini and Master & Dynamic selected components like Alcantara and Beryllium drivers that parallel the material language of the cars themselves, giving the collection a coherence that purely cosmetic collaborations lack.
From two products to a growing lineup
What began as a two-product audio collection has since grown to include gaming headphones alongside newer audio models.
Engineering beneath the luxury finish
The MW65 features two distinct modes of Active Noise-Cancelling, up to 24 hours of battery life, and Bluetooth 5.0 connectivity with a range of up to 30 meters, while the MW07 PLUS earphones employ 10mm Beryllium drivers.
The price of Lamborghini on your ears
One report indicates the MW65 Lamborghini edition retailed at $549 USD, representing a $50 premium over the standard MW65.