
The 1964 350 GT — the first Lamborghini production car ever sold — takes the top prize at the brand's own Concorso d'Eleganza.
Lamborghini's second Concorso d'Eleganza, held between Venice and Trieste in September 2019, crowned chassis #102 as Best in Show, recognizing it as the oldest surviving Lamborghini production model and the first the factory ever sold to a private customer.
An international jury led by automotive historian Stefano Pasini and including figures like Stephen Bayley and Gary Bobileff gave the event a different kind of authority than an independent concours can offer.
The 3.5-liter V12 designed by Giotto Bizzarrini for the 350 GT became the architectural ancestor of every Lamborghini twelve-cylinder that followed, a lineage running unbroken through the Miura, Countach, Diablo, Murcielago, Aventador, and into the hybrid Revuelto.
Polo Storico's direct access to factory documentation lets restorers verify details against the original build records rather than relying on published reference material or educated guesswork.
A special mention at the Concorso went to Ferruccio Lamborghini's personal 1968 Riva Aquarama, the only Riva motorboat fitted with Lamborghini engines, the kind of footnote that makes his history feel less like a corporate timeline and more like the biography of a man who could not stop putting powerful engines into beautiful things.
Lamborghini's decision to create a dedicated concours tied to its heritage department gives the brand a controlled environment to define what authentic means for its own cars, a step beyond what rivals like Ferrari's Cavalcade events provide.
Chassis #102, owned by a Swiss collector and restored with careful fidelity to its original specification, stood before the international jury and a crowd that filled Trieste's Piazza Unita di Italia.
Factory-backed provenance through Polo Storico certification is becoming an increasingly important differentiator in a market where authenticity questions can mean six-figure swings in value.
The 350 GT was Lamborghini's first production model, a grand tourer manufactured between 1964 and 1966 with bodywork by Carrozzeria Touring and a 3.5-liter V12 designed by Giotto Bizzarrini.
Restoring a car this old and this rare to concours standards means period-correct materials, factory paint codes, correct interior trim, and mechanical components matching the car's build records.
Lamborghini entered the factory heritage space later than most with Polo Storico's 2015 launch, but the program's scope, covering all models produced through 2001 and actively manufacturing new spare parts, positions it as a serious operation rather than a marketing exercise.