Forty Miuras on One Fairway: Lamborghini's Calculated Heritage Theater at Pebble Beach

On August 16, 2026, more than 40 Miuras will gather on ground Pebble Beach has never before opened for a brand activation.

Lamborghini will line up more than 40 Miuras on the 3rd fairway of Pebble Beach Golf Links, aiming to surpass every previous gathering organized for the model's 40th and 50th anniversaries.

Heritage strategy timed to the hybrid pivot

Lamborghini's entire production lineup is now hybrid, and parking 40 Miuras at the most visible collector car venue on the planet is a way of saying the brand earned the right to evolve because it started here.

The obsessive collector community behind the logistics

Enthusiast forums track individual Miura chassis numbers and debate the precise shade of Verde Miura versus Giallo Verde Acrilico, reflecting the archaeological intensity that makes assembling more than 40 examples in one location so ambitious.

From transverse V12 to hybrid V12

The Miura proved a mid-engine road car could be beautiful and fast, and every mid-engine Lamborghini that followed — from the Countach through the Aventador to the Revuelto — descends from the architectural logic it established.

Open to the public for one day only

The gathering on the 3rd fairway will be free and open to the public, inviting spectators who may never own a Miura to stand close enough to study the louvers, headlight arrangement, and the way the body curves fall away from the roofline.

The brand message beyond Monterey

The company that created the modern supercar wants the world to remember that fact before evaluating anything it builds next, and forty Miuras in one place is a sight that may not repeat in our lifetimes.