How Lamborghini and Lady Gaga Turned a Huracán EVO RWD into a Brand Strategy Lesson

A 2020 charity sweepstake offered the actual car from Gaga's "911" music video and raised $330,800.

Lamborghini and Lady Gaga launched a free-to-enter sweepstake on Omaze from November 5 to December 16, 2020, offering the actual Huracán EVO RWD from Gaga's "911" music video as the grand prize.

The purest Huracán, chosen for its cultural provenance

The Huracán EVO RWD sends 610 horsepower exclusively to the rear axle, and this particular example carried provenance no factory option code can replicate — hundreds of millions of video views worldwide.

Charitable structure, not charitable mask

The campaign's beneficiaries — Born This Way Foundation, Together Rising, One Spirit, and Al Otro Lado — focused on youth wellness, community resources, and support for disproportionately affected populations.

Why Lamborghini picked the accessible end of its lineup

Lamborghini chose the Huracán EVO RWD over a limited-edition Aventador or a bespoke Sián because it was the car most likely to convert aspiration into an eventual showroom visit, wrapped in a story no configurator can generate.

Visibility boost at a critical moment for the model

The campaign reinforced the Huracán EVO RWD's visibility at a moment when the model might otherwise have been overshadowed by Aventador headlines.

The Huracán EVO RWD from the "911" video — $330,800 raised

The campaign ultimately raised $330,800, and the winner received the Huracán itself with taxes and shipping covered, plus 25 percent of the car's approximate retail value.