How Lamborghini Engineered a 27% Margin on €3 Billion in Revenue

Record 2024 results reveal the financial playbook behind Sant'Agata's most profitable year ever.

Lamborghini crossed the €3 billion revenue threshold for the first time in 2024, delivering 10,687 cars globally with growth recorded across the Americas, EMEA, and APAC.

Personalization as a revenue moat

Lamborghini's Ad Personam program multiplies per-unit revenue across more than 10,000 annual deliveries, reinforcing the 27% operating margin alongside disciplined pricing and controlled production.

Sant'Agata Bolognese factory, home to all production

Production remains entirely based in Sant'Agata Bolognese, where 1,000 new employees have been added over the past two years, increasing the direct workforce by 30%.

€835 million in operating income, self-financing the master plan

Operating income reached an all-time high of €835 million, and the brand is described as self-financing its largest investment program in company history.

Outsized profit share within the Volkswagen Group

According to a prior LamboCars.com report citing Poma, Lamborghini contributes approximately 8% of the Volkswagen Group's overall profit from less than 1% of its total turnover.