How Lamborghini Turned OMP Racing Gear Into a Decade-Long Lifestyle Strategy
A 2015 licensing deal with OMP Racing became one of Lamborghini's most enduring brand extensions.
In late 2015, Automobili Lamborghini and OMP Racing signed a three-year exclusive licensing agreement to produce FIA-approved race wear modeled on equipment from the Lamborghini Blancpain Super Trofeo series.
OMP's safety pedigree, dating to 1973
OMP Racing traces its origins to 1973, when brothers Claudio, Piergiorgio, and Roberto Percivale founded the company to produce rally equipment, and its Nomex suits were widely credited with saving Gerhard Berger's life after his fiery crash at Imola in 1989.
The Vintage One race suit: 1970s aesthetics, modern safety
The standout OMP Lamborghini Vintage One race suit was constructed from Superlight fabric with floating sleeves, a black exterior, and white stripes, carrying the Automobili Lamborghini logo and raging bull emblem.
Same supplier, same standard — professional to gentleman driver
FIA-approved gear from the same supplier that equips the factory racing effort means consistency between what professional drivers wear and what a gentleman driver can purchase.
Squadra Corse's shift from resisting factory racing to embracing it
Lamborghini spent decades resisting factory racing before embracing it fully through Squadra Corse, and the OMP partnership now links that competition paddock directly to the customer wardrobe.
From mechanic's suits to office armchairs
Beyond FIA-certified race wear, Lamborghini and OMP included a mechanic's suit, vintage-styled gloves, and the genuinely eccentric OMP Chair — a replica race car seat reimagined as an office armchair.
Track-proven credibility backing Squadra Corse's message
OMP's Italian heritage and track-proven safety record aligned precisely with the message Squadra Corse wanted to project: that its racing program produces real, functional equipment, not vanity merchandise.
A distinct niche inside the Collezione Automobili Lamborghini range
The Collezione Automobili Lamborghini lifestyle brand covers everything from luggage to eyewear, but the OMP collaboration occupies a distinct niche because it connects directly to Squadra Corse's competitive programs rather than to the road car showroom.
Nearly a decade later, the collection endures
OMP continues to offer a dedicated Lamborghini Racewear collection featuring race suits, boots, gloves, underwear, kartwear, and accessories incorporating Squadra Corse colors and logos.