Lamborghini Arena 2026 Returns to Imola

The brand's biggest owner gathering comes back larger, now with an entirely hybridized lineup.

Lamborghini Arena returns to the Imola Circuit on May 9 and 10, 2026, inviting owners to drive their own cars on track while enthusiasts explore professional racing, a curated village, and every facet of the brand.

Squadra Corse racing and owner track sessions share the same tarmac

Owners will rotate onto Imola's 4.9-kilometer layout in their road cars, alternating sessions with the second round of the 2026 Lamborghini Super Trofeo Europe championship featuring free practice, qualifying, and full races.

Five brand pillars fill the Arena Village

The paddock converts into the Arena Village with dedicated areas for Manifattura, Centro Stile, Polo Storico, Ad Personam, and Research and Development, each targeting a different stage of the ownership cycle.

A concentrated format distinct from Ferrari and Porsche events

Lamborghini sells far fewer cars annually than Ferrari or Porsche, so concentrating over 6,000 attendees into a single Imola weekend makes more logistical sense than sustaining hundreds of regional events per year.

CEO Winkelmann's case for Arena as a relationship strategy

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, called Arena "the most authentic celebration of our brand," framing the event as proof that the purchase is only the beginning of the relationship.

Owner laps follow professional race sessions on the same circuit

The dual schedule lets spectators watch Squadra Corse operate at race pace, then drive the same tarmac in their own road cars minutes later — a juxtaposition few brand events manage so directly.

Ad Personam one-off showcased at the 2024 edition

The 2024 edition featured a custom Revuelto built by the Ad Personam program specifically for the event, the kind of one-off showcase that lets buyers see materials and stitching in person rather than on a configurator screen.

Heritage and motorsport meet across generations

Arena's formula mixes racing, customization, and heritage so that owners feel closer to the motorsport program while race fans discover the brand's personalization and restoration arms.

The hybrid era's first large-scale owner gathering at Imola

Arena 2026 arrives with the Revuelto in full production, the Urus SE in customer hands, and the Temerario approaching deliveries, making it the first major gathering where owners can validate Lamborghini's hybridized lineup on a circuit that has hosted Formula One for decades.