A black Lamborghini Huracan STO with orange accents is displayed in a modern showroom, viewed from the side, highlighting its aerodynamic profile.

Lamborghini Baku: A 225 Square Meter Bet on the Transcaucasia Region

A new showroom at Zarifa Aliyeva 31 replaces the brand's earlier Baku presence with a facility built to global corporate identity standards.

On September 29, 2022, Lamborghini opened a new 225 square meter showroom at Zarifa Aliyeva 31 in central Baku, replacing the brand's earlier presence in the city.

Ad Personam studio with consultation table and configuration screen

The facility's dedicated Ad Personam area offers owners what Lamborghini calls "almost unlimited paint options" alongside choices in leather, specialized stitching, and carbon fiber elements.

Huracán EVO under dramatic lighting at the Baku launch event

Lamborghini chose the Huracán Tecnica as the star of the Baku opening because it occupies the sweet spot between the road-biased Huracán EVO and the track-focused STO.

Remarks on the hybrid roadmap at the Baku opening ceremony

Francesco Cresci referenced Lamborghini's intention to introduce hybrid products beginning in 2023, a roadmap that pointed toward the Revuelto as the brand's first series-production V12 hybrid.

Gala dinner at KHAMSA Restaurant during the opening celebration

The Baku location now serves as Lamborghini's exclusive retail point for Azerbaijan and the broader Transcaucasia region, a geographic scope that reveals the real ambition behind the investment.

Collezione merchandise and customization samples inside the showroom

The Ad Personam studio features walls lined with color swatches, material samples, and wheel displays arranged around a consultation table with a large screen for digital configuration.

A complete brand environment with service, parts, and sales under one roof

The Urus remains Lamborghini's volume driver globally, and in a region where road conditions and long distances favor an SUV's practicality, its presence in Baku is arguably more commercially important than any mid-engine sports car on the floor.

Long-term investment, not a vanity outpost

Lamborghini views Baku not as a vanity outpost but as a long-term investment in a market it expects to mature, and that commitment is the clearest signal the brand is sending alongside the cars themselves.