Lamborghini Brings Bologna's Women's Football Team to Sant'Agata
A two-year sponsorship puts supercars and women's football on the same stage in Emilia-Romagna.
Lamborghini hosted the entire first-team squad and technical staff of Bologna FC 1909 Femminile at its Sant'Agata Bolognese headquarters following a two-year sponsorship agreement running through June 2025.
Why a supercar brand invests in women's football
Women's football across Europe is growing rapidly in both viewership and commercial value, and attaching the Lamborghini name to that growth curve positions the brand alongside a younger, broader audience without diluting its core identity.
Gender-equality certification backs the partnership
Lamborghini obtained Italy's UNI/PdR 125:2022 Certification in December 2022, a standard that evaluates six areas including governance, gender pay equity, opportunities for women's growth, and the protection of parenthood and work-life balance.
The Revuelto as aspirational anchor
The V12 hybrid flagship served as the aspirational prop of the visit, with team members seated inside its cockpit surrounded by hexagonal stitching, orange-and-black Alcantara, and the fighter-jet-inspired dashboard layout that defines Lamborghini's current interior language.
A first-mover advantage among supercar rivals
No other supercar manufacturer currently maintains an equivalent partnership with a women's professional sports team at this level of visibility, which gives Lamborghini a small but genuine first-mover advantage in this lane of luxury branding.
Cultural positioning meets engineering identity
Lamborghini is building a narrative layer that sits alongside its engineering and design identity by investing in women's sport at the local level, backed by a formal gender-equality certification.
From the museum to the driver's seat
The players toured the Museo Automobili Lamborghini, walking through decades of super sports car history, then climbed behind the wheel of the Urus for test drives around the factory grounds.
The co-branded team bus extends the partnership beyond headquarters
A co-branded team bus carrying both Bologna FC and Lamborghini logos gives the partnership persistent, everyday visibility on the streets of Bologna, something no single headquarters photo opportunity can replicate.
Energy, accessibility, and a wider audience for the bull
Professional athletes juggling a football in front of a Revuelto with its scissor doors raised captures what Lamborghini wants associated with the brand: energy, accessibility, and the idea that the bull belongs to more people than it used to.