Lamborghini Brings the 789-HP Urus SE to New York, Betting Its Best-Seller on Hybrid Power

The brand's first plug-in hybrid Super SUV made its United States premiere at a private event in Manhattan's Chelsea Arts District.

CEO Stephan Winkelmann, CTO Rouven Mohr, and Chief Marketing and Sales Officer Federico Foschini were all on hand, signaling how seriously Sant'Agata Bolognese takes this car's reception in its largest market.

800 CV from a twin-turbo V8 and electric motor

The Urus SE produces 800 CV (789 horsepower) from a twin-turbo 4.0-liter V8 paired with a 25-kWh battery and an electric motor, delivering 0 to 62 mph in 3.4 seconds and more than 37 miles of all-electric range.

Chelsea over the Javits Center: a deliberate audience choice

Lamborghini chose the private Lounge format in Chelsea rather than the Javits Center floor, targeting existing owners and prospective buyers who need to be convinced that the hybrid transition is worth their loyalty.

Revised front end: sharper, more aggressive than the Urus S

Hexagonal grille patterns, sharper headlight graphics, and a reworked lower bumper with larger air intakes give the SE a more aggressive face than the Urus S, though the overall silhouette stays unmistakably Urus.

The highest-stakes engineering decision in the lineup

Lamborghini's bet is straightforward: add electric capability, push total output to the highest figure the Urus has ever carried, and give buyers a tangible daily-use benefit in EV mode without losing the visceral character that separates this SUV from its luxury competitors.

Record Americas sales meet the hybrid transition

Lamborghini delivered 3,465 cars across the Americas in 2023, a figure the company called a record for North America, making the Urus SE's debut less about generating awareness and more about reassuring existing clients that electrification will not water down the product they buy.

Beijing on April 24, New York on April 30

Lamborghini chose Beijing and New York as the Urus SE's first two stops because China and North America represent the brand's two most critical growth markets.

Hands-on access months before first deliveries

Attendees climbed into the display car and examined the interior directly, the kind of hands-on interaction that a roped-off auto show stand would never allow and that gives prospective buyers a head start on Ad Personam configuration decisions.

Progression, not disruption: Lamborghini's hybrid message

Lamborghini wants the Urus SE to feel like a natural progression rather than a disruption, reinforcing buyer confidence in a hybrid transition that will extend across every model in the lineup by the end of 2024.