Lamborghini Brings the 800 CV Urus SE to Bangkok
Lamborghini's first plug-in hybrid Super SUV combines an 800 CV powertrain with more than 60 km of electric-only range.
Lamborghini Bangkok staged the Urus SE's regional debut on May 22, 2024, pairing angular Italian design with one of Southeast Asia's most prominent cities.
The Urus SE on stage at its Bangkok launch event.
Bangkok, with its mix of ultra-wealthy collectors and first-time Lamborghini buyers drawn to the SUV format, is a logical place to prove that a plug-in powertrain enhances rather than dilutes the experience.
The embroidered Lamborghini logo on the Urus SE's front headrest.
The option to run errands silently on electric power is a genuine lifestyle upgrade over the purely combustion Urus S, reinforcing the thesis that the hybrid system adds capability rather than compromise.
The Urus SE's redesigned rear in an urban setting.
Revised underbody air vents and reworked ducts improve airflow to mechanical components by 15% over the original Urus, while Lamborghini says brake cooling improves by 30% over the previous system.
Executives present the Urus SE at The Summer House in Nai Lert Park.
Automobili Lamborghini's Asia Pacific Region Director Francesco Scardaoni and Lamborghini Bangkok CEO Apichat Leenutaphong presented the car to more than 300 guests.
Y-shaped LED taillights and the Urus SE badge at the rear.
Lamborghini describes the rear treatment as Gallardo-inspired continuity, connecting Y-shaped taillight clusters with a restyled diffuser that delivers a claimed 35% increase in rear downforce compared to the Urus S.
Francesco Scardaoni addresses the audience at the Bangkok launch.
Scardaoni called Thailand one of the key markets in Southeast Asia, and the scale of the event reinforced how seriously Lamborghini treats the region's appetite for outright performance paired with silent urban capability.
The Urus SE with Bangkok's Grand Palace in the background.
The Urus SE applies hybrid logic to the model that actually drives Lamborghini's volume, sitting alongside the V12-powered Revuelto in the brand's expanding electrified portfolio.
The Urus SE posed against a traditional Thai temple complex.
A new floating hood eliminates the traditional cut-off line, creating a cleaner, more muscular surface that Lamborghini says recalls the Revuelto.
The Urus SE cabin with its updated digital displays.
A 12.3-inch central touchscreen runs a new Human Machine Interface, while the interior follows Lamborghini's pilot-inspired design language updated to align with the Revuelto.
The Urus SE represents Lamborghini's clearest hybrid statement yet.
The hybrid powertrain, expanded driving modes, and functional aerodynamic improvements all point toward a vehicle designed for daily use, not just weekend showmanship.