Lamborghini Launched the Urus SE on the Shores of Lake Lugano

A lakeside villa, a floating Revuelto, and 100 VIP guests marked the hybrid SUV's Swiss debut.

Lamborghini Chairman and CEO Stephan Winkelmann joined around 100 VIP guests at Villa Heleneum on July 5, 2024, for a dealer anniversary that doubled as the Swiss market launch of the Urus SE.

The Urus SE badge marks Lamborghini's first plug-in hybrid Super SUV.

The Urus SE combines a re-engineered twin-turbo 4.0-liter V8 with an electric motor for a combined 800 CV, and Lamborghini positions it as an improvement over the Urus S across comfort, performance, efficiency, emissions, and driving pleasure.

Lamborghini's 1,015 hp V12 flagship floated offshore on a raft, framed against the Alpine backdrop at dusk.

A yellow Revuelto sat on a floating raft with its headlights illuminated while a white Urus SE in Bianco Sapphirus occupied the villa's terrace, placing Lamborghini's entire current hybrid lineup in a single dramatic frame.

Lamborghini Lugano executives celebrated the dealership's first anniversary alongside the product reveal.

Lamborghini claims up to an 80% reduction in emissions for the Urus SE compared to the outgoing model, though that figure references a type-approval process that was still underway at the time of the event.

The evening framed electrification as something worth celebrating rather than something imposed by regulation.

Stephan Winkelmann used the Lugano stage to present the Urus SE and Revuelto as proof that Lamborghini's electrification roadmap, branded Direzione Cor Tauri, is delivering on its promises alongside record first-half 2024 results for deliveries, revenues, and operating income.

The Urus SE made its case at dusk — road tests and real owner miles will settle the debate.

Whether the hybrid system delivers the kind of instant, visceral torque response that Urus owners expect is a question the Lugano evening was not designed to answer, and that verdict will come from road tests and owner feedback in the months ahead.