Lamborghini Naples: Why Florida's Sixth Showroom Tells a Bigger Story

Three top executives and over 200 guests gathered on Tamiami Trail for a showroom opening that doubled as the Revuelto's market premiere.

On December 6, 2023, Chairman and CEO Stephan Winkelmann, Chief Marketing and Sales Officer Federico Foschini, and Automobili Lamborghini America CEO Andrea Baldi joined over 200 guests at 5154 Tamiami Trail East in Naples, Florida, to unveil an 18,000 square-foot showroom anchored by the Revuelto's market premiere.

The Revuelto on the Naples showroom floor

Lamborghini labels the Revuelto a High Performance Electrified Vehicle, or HPEV, a term that deliberately sidesteps the softer connotations of plug-in hybrid, while a new dual-clutch gearbox marks a major departure from the Aventador's single-clutch automated manual.

Florida's sixth Lamborghini facility

Florida accounted for 19% of Lamborghini's total US volume through the first nine months of 2023, and the Naples facility, operated by Warren Henry Auto Group, adds pre-owned inventory and local service to a region that previously required a multi-hour drive to Fort Lauderdale or Miami.

The Ad Personam customization studio in Naples

The Naples Ad Personam studio lets buyers handle physical samples of Alcantara, semi-aniline leather, and Carbon Skin materials under showroom lighting before committing to a specification, collapsing what once required a full-day trip to Broward County into a local appointment.

Competing for Southwest Florida's supercar buyers

Ferrari, McLaren, and Porsche all maintain presences in or near Naples, and Lamborghini's decision to plant a full-service showroom rather than a satellite facility signals confidence in sustained demand from the region's high-net-worth, multiple-car households.

Physical retail as long-term strategy

The Revuelto was the opening act of phase two of Lamborghini's Direzione Cor Tauri investment program, and the expanding showroom network ensures that each subsequent model arrives into a retail infrastructure built to support the in-person buying experience the brand wants to deliver.

The Revuelto's Naples premiere

When three of Lamborghini's most senior leaders converge on a single dealership opening, the message to the network and to rival brands is unmistakable: this territory matters, and the brand is betting that proximity and personalization will keep Florida's share of US sales climbing.