Lamborghini Opens a New Showroom in Knokke, Belgium's Wealthiest Coastal Town
A deliberate bet on resort-town retail, backed by the brand's fully hybridized lineup and its bespoke Ad Personam studio.
Lamborghini officially opened its newest European showroom on June 11 in Knokke, a small Belgian coastal town on the North Sea that punches well above its weight in per-capita wealth and luxury brand density.
Lamborghini's third Belgian point of sale
Lamborghini delivered a record 10,747 cars globally in 2025 and now operates 186 dealerships across 56 countries, so growth at this stage is about precision placement rather than blanketing a map.
Guests surround the hybrid lineup at the Knokke launch event
The Revuelto produces 1,015 CV from a naturally aspirated 6.5-litre V12 paired with three electric motors and an 8-speed dual-clutch gearbox, a first for a Lamborghini V12.
The Ad Personam studio at Lamborghini Knokke
Lamborghini's bespoke Ad Personam program lets clients configure paint colours, interior leathers, stitching patterns, carbon fibre trims, and wheel finishes to a degree that borders on couture.
Ribbon-cutting at the Lamborghini Knokke inauguration
Chairman and CEO Stephan Winkelmann and Chief Marketing and Sales Officer Federico Foschini both attended the ribbon-cutting, a level of C-suite presence that signals this is more than a routine dealer expansion.
Launch-night crowd around the Temerario at Knokke
Knokke will serve collectors and second-time buyers alongside new-car shoppers, with full aftersales capability, certified pre-owned inventory through Lamborghini Selezione, and a bespoke configuration studio.
The international clientele behind Knokke's appeal
Knokke draws a seasonal influx of wealthy visitors from across northern Europe, particularly the Netherlands, Germany, and the UK, creating a concentrated audience of exactly the sort of buyer who configures a Revuelto over lunch.
Competing for resort-town buyers
Ferrari and McLaren pursue similar strategies in European resort destinations, embedding retail presence in locations where prospective buyers spend leisure time, which makes Knokke a competitive battleground as much as a lifestyle outpost.
Commemorating the opening at Lamborghini Knokke
A certified pre-owned Diablo in Blu Hera anchored the display alongside the hybrid lineup, linking the brand's heritage to its electrified present in a single showroom.
Ad Personam as a walk-in conversion tool
Hexagonal paint and material samples line the Ad Personam studio wall alongside display wheels, offering a tactile encounter that photographs and online configurators cannot replicate.
A node in Lamborghini's expanding European network
Knokke is not an isolated ribbon-cutting but a node in a network designed to convert the hybrid era's strongest product cycle into sustained market share across Europe's wealthiest corridors.
Lamborghini's confidence in its current product cycle
The D'Ieteren Group operates all three Belgian showrooms, and Knokke joins Brussels and Antwerp as proof that Lamborghini sees the Revuelto-and-Temerario generation as the foundation for long-term European growth.