Lamborghini Opens Its Seattle Showroom in Bellevue with the Revuelto Front and Center

The brand's first V12 plug-in hybrid made its market premiere at a new 2,707-square-foot facility on October 12, 2023.

On October 12, 2023, Lamborghini opened its new Seattle showroom in Bellevue, Washington, and chose the occasion to stage the market premiere of the Revuelto, the company's first V12 plug-in hybrid.

The Ad Personam room where Revuelto buyers build their spec

The Bellevue showroom includes a dedicated Ad Personam customization room where clients can physically handle combinations of leathers, carbon fiber finishes, stitching, and paint samples rather than relying on a screen configurator.

Grand opening ceremony during Lamborghini's record-setting 2023

Lamborghini reported record first-half 2023 results across sales, turnover, and profitability, with 1,625 cars delivered in the U.S. alone, a 7% increase over the same period in 2022.

Bespoke specification as competitive advantage

Lamborghini's bet is that the V12's character, its linear power delivery and its unmistakable sound above 8,000 rpm, is worth the engineering complexity of packaging a hybrid system around a much larger combustion engine than any rival uses.

Planting a flagship where demand outpaces supply

The Revuelto's presence in Bellevue ties the company's boldest engineering statement to its sharpest commercial instinct, planting a flagship in a region where demand already outpaces supply.