Lamborghini Oslo: Norway's First Showroom Meets the V12 Hybrid Flagship

The Revuelto's local premiere, Frank Sinatra's Miura, and a 60th-anniversary celebration in one Oslo evening.

Lamborghini opened its first dedicated showroom in Norway on June 16, 2023, staging the Revuelto's local premiere alongside Frank Sinatra's Miura for 150 invited guests in Oslo.

Norway's electrified market meets the naturally aspirated V12 hybrid

Lamborghini's decision to keep the V12 naturally aspirated while adding three electric motors gives it a genuinely distinct proposition in a market accustomed to evaluating powertrain technology on its merits.

Ad Personam studio inside the Oslo showroom

Lamborghini buyers at this level routinely spend five figures on customization, and a dedicated studio in Oslo where clients can select paint, leather, stitching, and carbon fiber in person removes a friction point that previously required a trip to Sant'Agata.

The full brand relationship, beyond the vehicle sale

Branded merchandise from jackets to accessories fills shelving near the showroom floor, signaling that the Oslo dealership is built for a complete brand relationship, not just vehicle transactions.

Client lounge designed for extended visits

A separate lounge with plush seating, coffee tables, and a large display screen creates the kind of environment where a buyer might spend an afternoon rather than thirty minutes.

Service infrastructure shared with Bentley at the Oslo facility

Selling a 1,001-horsepower plug-in hybrid V12 with three electric motors and 13 driving modes requires a showroom experience that can walk buyers through the technology and explain what the car does differently from its predecessor.

Executive commitment to a five-million-person market

Chairman and CEO Stephan Winkelmann flew in alongside Chief Sales and Marketing Officer Federico Foschini, a level of executive attention that signals how seriously Sant'Agata treats new market entries.

The current lineup on the Oslo showroom floor

Norway's status as Europe's most aggressive adopter of electrified vehicles means buyers already understand and accept electrification, removing one layer of the sales conversation for Lamborghini's first plug-in hybrid V12.

From Aventador to Revuelto: a generational shift

The Revuelto replaces the Aventador with a combined system output of 1,001 horsepower from its 6.5-liter naturally aspirated V12 and three electric motors, paired with an 8-speed dual-clutch transmission that owners call the single biggest improvement over the predecessor.

Guests at the Oslo grand opening

Frank Sinatra's Miura and the Revuelto shared the 390-square-meter showroom, six decades apart in engineering philosophy but carrying the same mid-engine DNA, telling prospective buyers something no spec sheet can: this company builds cars that become cultural artifacts.

Opening-night entertainment for 150 invited guests

The Revuelto's order book filled quickly after its March 2023 debut, and owner feedback consistently praises the dual-clutch transmission and torque vectoring as transformative improvements, suggesting Norway could prove one of the more receptive European markets for Lamborghini's hybrid future.