Lamborghini Prague Reopens with a Urus Performante Premiere

Late November 2022: a refurbished showroom, senior EMEA leadership, and the Czech debut of a pure-combustion flagship.

Lamborghini's refurbished 265-square-meter showroom in Praha-Smichov reopened with EMEA Director Francesco Cresci and Central Europe Head Felix Rongen on hand to unveil the Urus Performante in signature Giallo Inti.

The pure-ICE peak of the Urus line

The Urus Performante sits above the Urus S as the most aggressive, track-oriented version of the Super SUV, emphasizing weight reduction and aerodynamic sharpening over raw power gains.

Ad Personam studio inside the Prague showroom

The refurbished space includes a dedicated Ad Personam area where buyers configure paint, leather, stitching, and carbon fiber elements — giving Central European clients a specification experience that no longer requires a trip to Sant'Agata Bolognese.

A retail space built to outlast its current inventory

A showroom built today needs to serve buyers configuring a V12 hybrid Revuelto, an electrified Urus SE, and eventually a fully electric Lamborghini with no combustion engine at all.

The reopening ceremony at Lamborghini Praha

Prague remains the brand's sole Czech representation, owned and operated by Exclusive Cars Vertriebs Gmbh, making the investment in this refurbishment significant for a market that is still growing.

The current lineup under Direzione Cor Tauri

Lamborghini's electrification roadmap begins in 2023 with a plug-in hybrid Aventador successor, continues with hybridization of the full range by 2024, and culminates in 2028 with the brand's first fully electric model.

A farewell lit up after dark

The plug-in hybrid Urus SE reportedly replaced both the Urus S and the Performante in the lineup, making the Prague premiere less of a launch and more of a farewell to the pure-combustion Urus era.