
Two one-off Ad Personam cars at Goodwood 2026 introduce virgin wool to the supercar cabin for the first time.
Gessato virgin wool pinstripe fabric appears on the door panels, rear wall, and roof liner, sitting alongside premium leather, visible carbon fiber, and bespoke embroidery.
Lamborghini already offers over 400 exterior colors for the Temerario, and one report based on leaked pricing suggests some paint colors alone can reach $16,500.
The silver tone of the Gessato pinstripe is echoed by dedicated leather inserts elsewhere in the cabin, establishing a chromatic thread that ties natural fiber, premium hide, and carbon together.
The bolder of the two Goodwood cars pairs Celeste Fedra with Bianco Phanes accents and a matt Alleggerita package, pulling from technical illustration and contemporary fashion for a lighter personality.
Road & Track called the Temerario mechanical package a technical masterpiece, and the 920 CV combined output gives the sartorial ambition its credibility.
Ad Personam allows clients to work alongside Lamborghini specialists at the Ad Personam Studio in Sant'Agata Bolognese, exploring combinations of finishes, materials, embroidery, and stitching in a co-design session.
Both Goodwood cars draw their exterior liveries from the fine graphic lines of an automotive design sketch, the kind of construction marks designers use to define proportions before a car exists in metal.
Lamborghini positions Ad Personam as a program willing to step outside the established vocabulary of leather, Alcantara, and carbon fiber by introducing a material category no rival currently uses in a production supercar.
A separate one-off at Art Basel Miami featured a crystal paint finish blending Verde Shock, Grigio Maat, and Nero Nemesis tones in a process that reportedly required 320 hours of hand-applied paintwork.
The introduction of textile categories like virgin wool suggests the Ad Personam material library will continue expanding, giving clients willing to invest in a one-off specification a new reference point.