Lamborghini's Apple Vision Pro App Places a Full-Scale Supercar in Your Living Room

A free spatial computing app lets you strip away bodywork and study the engineering underneath.

Lamborghini's new Apple Vision Pro app places a full-scale, high-fidelity digital supercar in whatever room you happen to be standing in, then lets you peel back its carbon fiber skin and study the engineering underneath.

Shared Space mode in a real-world room

Buyers weighing a Temerario allocation or a Urus SE Performante order want to understand how the electric motor integrates with the combustion engine, where the battery sits relative to the spaceframe, and what the aerodynamic package actually does.

Centro Stile design annotations in the app

The Centro Stile section offers what Lamborghini calls "Design Journeys," including original 3D sketches and commentary from designers on signature motifs like the Y-shape headlamp graphic and hexagonal design language.

Full Immersion mode places the cabin in a curated environment

Prospective Temerario or Revuelto buyers waiting on an allocation can explore the most detailed resource Lamborghini currently offers outside of Sant'Agata Bolognese itself.

An all-hybrid lineup needs a new way to explain itself

Lamborghini's entire lineup is now hybrid, and its buyers often wait months or years to see their car in person, making a spatial computing showroom more than a novelty.

Exploration tool, not a configurator — yet

The app currently functions as an exploration and education tool rather than a buying tool, with content organized around four pillars: Powertrain and Spaceframe, Aerodynamics, Centro Stile, and The Sound of Lamborghini.

Design Journeys trace every surface crease back to its reasoning

Walking around a full-scale digital supercar while a designer explains the reasoning behind each surface crease is a fundamentally different experience from scrolling through a press gallery, and the app is free to download from the App Store for any Apple Vision Pro owner.