Lamborghini's 'Beyond' Podcast Puts Winkelmann's Electrification Candor on the Record

The CEO sat down for long-form conversation instead of another polished brand film.

Lamborghini launched Beyond: A Lamborghini Podcast on July 11, 2023, hosted by Director of Communications Tim Bravo and broadcaster Giulia Salvi of Virgin Radio Italy, with Chairman and CEO Stephan Winkelmann as the premiere guest.

Winkelmann on the stakes of electrification

Winkelmann described the shift from internal combustion to plug-in hybrid and potentially full-electric powertrains as "really a revolution," adding that "you cannot afford to make any mistakes" because the company is small and the investments are high.

Direzione Cor Tauri: the three-phase roadmap

Lamborghini's Direzione Cor Tauri strategy targets hybridizing the entire lineup by the end of 2024, with the Revuelto and Urus SE already in production, while a potential third phase involving a fully electric model had no confirmed production timeline at the podcast's launch.

A candor gap among supercar rivals

No direct competitor regularly puts its CEO on the record discussing strategic vulnerability, which makes Beyond a fundamentally different proposition from the polished documentary formats and brand films favored by Ferrari, Porsche, and McLaren.