Lamborghini's Esports Pipeline Now Feeds Into Its Young Driver Program

The fifth Super Trofeo Esports season and the Lamborghini Next TikTok channel launch together under The Real Race umbrella.

Lamborghini opened its 2024 esports season with a coordinated double move: the fifth edition of the Super Trofeo Esports championship on Assetto Corsa Competizione and a dedicated TikTok channel called Lamborghini Next, both designed to funnel digital talent toward real-world motorsport.

The prize: a Young Driver Program seat for 2025

The overall esports champion earns a place on the Lamborghini Esports Team and entry into the Young Driver Program for 2025, the same pipeline Squadra Corse uses to develop real-world customer racing drivers for its GT3 and Super Trofeo series.

From Assetto Corsa Competizione to Asphalt Legends Unite — reaching every screen

Lamborghini is also partnering with Gameloft on a third Esports Challenge inside Asphalt Legends Unite, with top mobile players qualifying for physical finals at Jerez alongside the sim racing championship in November.