Paolo Poma standing in a Lamborghini showroom with a red Huracan and exposed Aventador chassis behind him

Lamborghini's New CFO Is an Engineer First

Paolo Poma joined the leadership team as CFO and Managing Director in June 2017.

Automobili Lamborghini appointed Paolo Poma as Chief Financial Officer and Managing Director in June 2017, placing him alongside Chairman and CEO Stefano Domenicali.

The Ducati precedent

Poma guided Ducati through its 2012 integration into the Volkswagen Group, and the motorcycle brand retained its Bologna character and racing DNA under his financial stewardship.

Five record years by 2022

Under Poma's financial leadership, Lamborghini achieved five consecutive years of record results by 2022, delivering over 9,200 cars with nearly €2.4 billion in turnover and an operating profit of €614 million.

Protecting exclusivity

Poma takes a detailed interest in legal topics and seeks a balanced approach between aggressive enforcement and restraint, particularly when it comes to brand protection in the luxury segment.

What it means for Revuelto and Temerario buyers

Lamborghini's financial leadership now sits with someone who understands both the engineering complexity and the corporate mechanics of funding a supercar program inside the Volkswagen Group.

The VW Group identity question

Enthusiasts who worry about VW Group influence diluting the brand can look at Poma's track record at Ducati, where group-level purchasing power arrived without erasing the brand's independence.

The hybrid transition ahead

Sustaining Lamborghini's trajectory through a generational product transition, from naturally aspirated flagships to hybrid successors like the Revuelto and Temerario, depends in large part on how Poma allocates capital.

Residual values at stake

Lamborghini's legal infrastructure protects the long-term value of the brand and, by extension, the resale value of the cars themselves.

Leverage to protect engineering ambitions

Lamborghini's profit contribution to the Volkswagen Group, which some enthusiast analyses place at a disproportionately high share relative to unit volume, gives Poma substantial leverage to protect Sant'Agata's engineering ambitions.