The exterior of a modern Lamborghini dealership, featuring a white Huracan STO prominently displayed at the entrance, alongside other models.

Lamborghini's Record 2022 U.S. Sales and the Two Showrooms Built to Match

2,721 deliveries marked a 10 percent increase and another record for Lamborghini's single largest global market.

Lamborghini delivered 2,721 vehicles in the United States during 2022, and the company invested in a new retail identity at the same moment, recognizing that record demand called for a showroom experience that could deepen the relationship with buyers.

Glass facades and an illuminated shield logo after hours

Lamborghini Westlake and Lamborghini Broward became the first showrooms to adopt the brand's new corporate design direction, featuring large glass facades, polished floors, modern lighting, and a prominent illuminated shield logo above the entrance.

Ad Personam customization studio inside the redesigned showroom

Each showroom includes a dedicated Ad Personam studio with hexagonal paint samples, wall-mounted wheel options, and leather and Alcantara swatches laid out for tactile comparison at a clean meeting table.

Urus and Huracán variants anchoring the 2023 lineup

The Urus Performante appeared at both showroom events with a suggested retail price of $260,676 and deliveries already underway, alongside the Urus S, Huracán STO, Huracán Tecnica, and the all-terrain Huracán Sterrato.

The broadest product portfolio Lamborghini had ever offered

Lamborghini's 2022 sales record was built on the most varied lineup the brand had ever fielded, spanning the Urus SUV family and multiple Huracán V10 variants aimed at different audiences.

Commemorative scale models presented at the Broward opening

Signed scale models of Lamborghini vehicles were presented as commemorative gifts at the grand-opening events, a detail reflecting how the brand cultivates personal connection with dealer partners and VIP clients.

California and Florida: nearly half of all U.S. sales

California accounted for roughly a quarter of the 2,721 U.S. deliveries in 2022, followed by Florida at 19 percent, which is precisely why Lamborghini equipped these two showrooms with best-in-class Ad Personam personalization spaces first.

Ribbon-cutting at Lamborghini Broward, January 30, 2023

Automobili Lamborghini Americas CEO Andrea Baldi cut the ribbon at Westlake on January 18, and Chairman and CEO Stephan Winkelmann presided at Broward twelve days later on January 30.

The Broward grand re-opening ceremony

Winkelmann framed Florida's role directly, saying the U.S. led the way to record sales in 2022 with Florida playing a crucial role in the company's overall success.

Huracán Tecnica on display at the Broward showroom event

The Huracán STO targeted track-focused aggression while the Tecnica offered rear-wheel-drive road refinement, and the Sterrato carved out an entirely new all-terrain niche for the V10 platform.

Evening gathering outside one of the redesigned dealerships

Guests gathered around a grey Huracán Tecnica and a white Huracán STO parked in front of the dealership, with outdoor heaters and ambient lighting setting the tone for the VIP opening night.

Winkelmann flanked by Huracán models at the close of a V10 era

Lamborghini's transition into hybrid powertrains with the Revuelto and Temerario makes the redesigned showrooms a critical tool for explaining new technology to the buyers who drove those 2,721 deliveries.