Lamborghini San Antonio Opens as a 40,000-Square-Foot Stage

The brand's first San Antonio showroom debuted the Temerario, successor to the best-selling Huracán.

Lamborghini opened its 40,000-square-foot San Antonio showroom on September 3, 2024, and used the occasion to stage the market debut of the Temerario, the hybrid successor to the best-selling Huracán.

Three pillars of Lamborghini's hybridized lineup outside the new facility

The San Antonio showroom displayed the Temerario, Revuelto, and Urus SE together, marking the first time Lamborghini's complete hybrid range appeared under one roof with ordering already open.

Grand-opening address inside the new showroom

The facility brings Lamborghini's Texas presence to four locations and its Americas network to 50, a bet that physical retail and a dedicated Ad Personam studio still drive purchase decisions at this price point.