Lamborghini Tallinn's New Showroom Pairs a Choir, a Diablo, and the Urus SE to Sell Its Hybrid Future

A 250-guest theatrical reveal marks the brand's biggest Baltic commitment yet.

Lamborghini Tallinn's new showroom at Pirni 1 consolidates sales, service, and a dedicated Ad Personam studio into a single facility designed to make the brand's hybrid transition feel tangible.

The Urus SE debut in Arancio Egon, with smoke and stage lighting

The Urus SE, which Lamborghini describes as the most powerful version of its best-selling model, rolled onto a smoke-filled stage in Arancio Egon while the Estonian National Male Choir performed behind it.

The Ad Personam studio inside Lamborghini Tallinn

Lamborghini's Ad Personam studio in Tallinn lets Baltic buyers configure paint colors, interior leathers, stitching patterns, wheel finishes, trim materials, and accessories in person rather than through a screen or a trip to a larger European hub.

Eighteen years in Estonia, now under one roof

Lamborghini Tallinn has been operated by Auto 100 Premium OÜ since 2006, and investing in a theatrical launch event with a full personalization studio signals that the brand views smaller luxury markets as worth the commitment during what it calls a period of significant growth.

Heritage models lined the showroom floor

Lamborghini chose this opening to debut the Urus SE in Estonia, park a Revuelto in Giallo Countach beside it, and line the floor with heritage models including the LM002 and Diablo.

Every generation on display, and the newest ones carry batteries

Every generation of Lamborghini excess was represented on the showroom floor, and the newest cars happen to carry batteries — a physical celebration of what the brand says is the first fully hybridized super sports car lineup.