Lamborghini Taps Manchester City's Rúben Dias to Front Its 1,001-HP Flagship

The Revuelto hybrid V12 gets its own ambassador campaign — and a Premier League defender behind the wheel.

Lamborghini paired Rúben Dias, the Portuguese center-back who anchors Manchester City's backline, with its electrified V12 flagship for a new ambassador campaign.

Dias tours the Sant'Agata Bolognese production line

Campaign imagery also shows Dias inside Lamborghini's manufacturing facility at Sant'Agata Bolognese, standing between vehicles on the production line with their hoods open.

A pre-existing relationship with the brand

Dias reportedly already owned a Lamborghini Urus and an Aventador before this partnership materialized, suggesting a pre-existing relationship rather than a cold commercial arrangement.

Cultural reach over lap times

Lamborghini frequently reaches outside the racing world entirely, selecting figures from football, music, and lifestyle culture who project individuality and ambition over lap times.

More than a one-off activation

Lamborghini routinely brings its most valued clients and partners through the factory, and the fact that Dias received the full tour suggests the brand views this as more than a one-off social media activation.

The Revuelto as Lamborghini's identity car

Every element of this campaign, from the ambassador selection to the factory tour to the choice of a vivid Arancio Apodis orange, places the cultural spotlight squarely on the Revuelto.

1,001 horsepower, V12 plus three electric motors

The Revuelto pairs a mid-mounted 6.5-liter V12 with three electric motors for a combined 1,001 horsepower and a claimed 0-60 mph time of 2.2 seconds.

Road & Track's 2025 Performance Car of the Year

Road & Track named the Revuelto its 2025 Performance Car of the Year, a distinction that carries weight given the publication's track-focused evaluation criteria.

Brand farming for the next generation

Sant'Agata Bolognese is actively using its flagship to court a younger, globally visible audience through sport, leaning on the Revuelto's visual drama and hybrid credentials as the hook.

Lamborghini's bet on the electrified V12 era

By building an entire ambassador campaign around the Revuelto, Lamborghini is reinforcing its plug-in hybrid V12 as the halo product at precisely the moment it needs enthusiasts to accept electrification as the future of its most sacred powertrain lineage.