Lamborghini Urus SE 'Tettonero' Capsule: A Masterclass in Bespoke Hybrid Luxury

How Lamborghini's latest Urus variant redefines personalization and brand strategy at Motor Valley Fest.

Lamborghini unveiled the Urus SE "Tettonero" Capsule at Motor Valley Fest, positioning its most personalized variant at the heart of Italy's automotive excellence. This limited edition signals a new era for the brand.

More Than Just a Paint Job

The "Tettonero" Capsule is a limited collection of 630 units, designed by Centro Stile with Ad Personam. It offers six exclusive color combinations and dedicated interiors, making personalization a core product.

Shaping the Future of Luxury

CEO Stephan Winkelmann used the event to reinforce Lamborghini's leadership in Italy's Motor Valley. The brand is actively shaping industry dialogues on heritage, smart manufacturing, and customer experience.

A Strategic Dual Unveiling

First shown at Milan Design Week, the Tettonero's Motor Valley Fest appearance served a different purpose. Milan focused on design culture, while Modena highlighted automotive heritage and industrial credibility.

Hybrid Power Meets Personal Style

Underneath its curated surfaces, the Tettonero features the Urus SE's 800 CV plug-in hybrid powertrain. This performance supports the Capsule's thesis: emotional connection now comes from how it looks and lives with you.

Discover the Full Story

The Urus SE Tettonero Capsule redefines luxury customization in the hybrid era. To dive deeper into Lamborghini's strategic vision and the details of this exclusive edition, explore the complete article.