Three Lamborghini Huracáns with Movember mustache decals parked in front of a grand classical building

Over 800 Lamborghinis Wear Mustaches for Movember

Bologna FC joins a global campaign that turns private supercar ownership into a public health statement.

Lamborghini is asking customers and dealers across five continents to stick oversized mustache decals on their hoods and drive together in organized Bull Run rallies for Movember, the men's health charity founded in 2003.

Owner participation as social currency

Enthusiast forums like Lamborghini-Talk still generate threads requesting photos from regional Movember events, a small but telling indicator that participation carries real social currency among owners.

Bologna FC players discuss mental health and cancer prevention

Lamborghini's 2023 campaign adds a collaboration with Bologna Football Club, with players recording interviews on mental health and cancer prevention linked by QR codes placed on a Huracán Tecnica outside the Renato Dall'Ara stadium.

Owners apply the decals themselves

Lamborghini provides the mustache decals and the charitable infrastructure, but owners provide the cars, the fuel, and the spectacle, making them the campaign's ambassadors rather than passive attendees.

More than 800 cars worldwide in 2023

Lamborghini raised $233,000 in its inaugural 2021 Movember year, and the company says more than 800 cars worldwide will participate in 2023, with all proceeds going directly to the charity.

Decal prep before the Bull Run parade

Dealers coordinate departure points, owners arrive with their cars, mustache decals go on, and the group parades through city streets to raise awareness for prostate cancer, testicular cancer, mental health, and suicide prevention.

Southern California's record-setting Bull Run

More than 200 Lamborghinis gathered for a Bull Run from the Santa Monica Pier to Calamigos Ranch in Malibu, reportedly the largest such event ever staged in the region, with Chairman and CEO Stephan Winkelmann and CEO Americas Andrea Baldi both in attendance.

Stadium reach: putting Movember in front of a football crowd

During the Bologna vs. Lazio Serie A match on November 3, Lamborghini positioned a Huracán Tecnica outside the stadium, putting the Movember message in front of a younger, broader audience than the typical supercar buyer demographic.