SHEdrivesalambo: The Supercar Community No Rival Bothered to Create

Lamborghini launched a dedicated program for its growing base of female owners, starting with 30 cars in Connecticut.

Lamborghini gathered 30 female owners at the Mayflower Inn & Spa in Washington, Connecticut, for three days of scenic rallies through the Hudson Valley and a track driving experience at Lime Rock Park.

Owners' own cars on the Connecticut rally

Lamborghini did not bring demo fleet cars — participants drove their own Huracán STOs, Huracán Tecnicas, and Urus Performantes, while the program layered in lifestyle experiences from a farm-to-table lunch to a surprise fashion show.

Circuit time built into every edition

The program scaled quickly from Connecticut to a 35-car rally in Sedona, Arizona, and then a four-day edition at Parker Palm Springs with track time at The Thermal Club, where Lamborghini showcased the Revuelto and Urus SE.

The Mayflower Inn gathering — owners and executives together

CEO Andrea Baldi attended the Connecticut launch in person and described the goal as building confidence and helping owners bring the car to the next level, converting occasional drivers into committed enthusiasts.

Global expansion beyond the U.S. program

SHEdrivesalambo expanded to European locations including Sant'Agata Bolognese, Tuscany, and a winter edition in Courchevel in the French Alps focused on the Temerario's performance in snow conditions.

A competitive advantage no rival has matched

Between Accademia track instruction, Giro touring events, Esperienza model experiences, and now SHEdrivesalambo, Lamborghini offers a depth of post-purchase community engagement that no competing supercar brand currently replicates.