Why Lamborghini Picked Its First Hybrid for the LEGO Technic Ultimate Treatment
The Sián FKP 37 became a 3,696-piece statement about where the brand was headed.
Lamborghini could have chosen the Aventador for its LEGO Technic debut, but instead put forward the Sián FKP 37, its first production hybrid and a genuine engineering departure.
Premium positioning in plastic
The LEGO Technic Ultimate series occupies a sweet spot: priced around US $380, complex enough for adult builders, and detailed enough to satisfy enthusiasts who notice whether a rear wing angle matches the real car's.
Scissor doors, sequential gearbox, moving pistons
The 3,696-piece LEGO Technic Sián FKP 37 includes a functioning eight-speed sequential gearbox, movable paddle shifters, front and rear suspension, a replica V12 with moving pistons, an adjustable rear spoiler, and working scissor doors.
Lamborghini's design lineage across eras
Each LEGO Technic Ultimate set reflects the engineering personality of its parent brand: the Bugatti Chiron emphasized its W-16 engine's complexity, the Ferrari Daytona SP3 leaned into sculptural bodywork, and the Sián stood alone as the only hybrid in the series.
The deliberate signal behind the selection
Choosing the Sián for a global consumer product, rather than the established Aventador or Huracán, was a deliberate signal that Lamborghini wanted its electrified future to be the face of the brand in living rooms and offices.
Steering the brand conversation toward electrification
Lamborghini selected the Sián for a product designed to sit on desks and shelves worldwide because it pointed the brand conversation toward an electrified future the company was only beginning to articulate publicly.
Hands-on brand immersion over screen time
Katia Bassi, Lamborghini's Chief Marketing and Communication Officer at the time, framed the LEGO collaboration as an antidote to screen-based entertainment and a chance to reproduce a Lamborghini in every detail.
Supercapacitor education through 3,696 pieces
The LEGO set cannot replicate a supercapacitor, but modeling the Sián rather than a pure-combustion Lamborghini meant the marketing materials and instruction booklet introduced lightweight electrification to an audience that might never read an SAE paper.
An exclusive club mirroring the real supercar market
The LEGO Technic Ultimate series is a small, exclusive club, and its competitive dynamics mirror the real supercar market in miniature, with each entry staking out a distinct engineering identity.
Building brand affinity before the first deposit
Lamborghini builds fewer than 10,000 cars a year, but a 3,696-piece LEGO set ensures millions of people interact with its design language and develop brand affinity long before they can afford a deposit.