Alcantara Returns as Lamborghini Super Trofeo North America Partner for 2017

Inside the race car and inside the hospitality lounge, the same Italian material does two very different jobs.

Alcantara confirmed its return as an official partner of Lamborghini Super Trofeo North America for 2017, lining the Huracán Super Trofeo's dashboard, central tunnel, steering wheel, gear selector, and bucket seats in Nero Ade black.

Race grid and showroom in one weekend

Lamborghini's Super Trofeo weekends run on two parallel tracks: a racing grid of gentlemen drivers, aspiring professionals, and factory-supported entrants, and a hospitality program that functions more like a rolling showroom than a corporate tent.

Alcantara on display at steering-wheel distance

Alcantara's race car application validates the material for road car buyers who want to know that their interior trim choice was selected for function, not just aesthetics.

An unbroken Italian supply chain

Both Lamborghini and Alcantara manufacture exclusively in Italy, and their joint presence at every Super Trofeo round reinforces an unbroken Italian supply chain from raw material to finished supercar that German-owned competitors cannot claim with the same specificity.

Credibility earned at 620 horsepower

Lamborghini's own race team chooses Alcantara for a car producing 620 horsepower through the rear wheels alone, giving the material an edge in credibility that pure marketing cannot replicate.

Super Trofeo paddock, where the loop closes

Lamborghini's closed-loop model reinforces a brand proposition built on Italian materials, Italian engineering, and an ownership culture that treats the race track and the showroom as two expressions of the same idea.

One-make series as commercial engine

Lamborghini's approach turns its one-make racing series into a commercial engine for the road car business, creating a closed loop where performance validation and consumer experience reinforce each other at every round of the calendar.

Six rounds from Austin to Monterey

The Super Trofeo hospitality program traveled from Circuit of The Americas in Austin to Laguna Seca in Monterey, with stops at Watkins Glen, Road America, and VIRginia International Raceway along the way.

Grip that outlasts a 50-minute stint

Alcantara's surface provides consistent grip even when a driver's gloves are damp with sweat, a property that degrades much faster with leather or rubber coatings over the course of a 50-minute race stint.

Provenance built into every surface

Alcantara becomes part of a broader craftsmanship-origin story at Lamborghini, sitting alongside hand-stitched leather from the upholstery department in Sant'Agata Bolognese and forged carbon fiber developed with Callaway.

The ownership tradeoff

Alcantara enhances grip and saves weight compared to heavy leather hides, but the material requires periodic cleaning with specific products to prevent matting and discoloration, particularly on high-contact surfaces like steering wheels and seat bolsters.

Race engineering civilized for the road

The Huracán Super Trofeo's chassis is a hybrid carbon and aluminum construction with modified geometry to accommodate a larger front radiator and a sequential racing gearbox, and Lamborghini takes what works at the limit and civilizes it for daily use in the road car.