Three Lamborghini Huracán Super Trofeo EVO2 race cars, in green, blue, and black liveries, speed down a race track under a Lamborghini archway, creating a sense of motion blur.

How the Urus Forced Lamborghini to Reinvent Its Factory from the Ground Up

A record 18-month expansion doubled the Sant'Agata Bolognese site to 160,000 square meters — while production never stopped.

Lamborghini completed its factory expansion in a record 18 months, adding a dedicated Urus assembly line, a new finishing department, a 13-surface SUV test track, and a second trigeneration power plant — all without halting production.

Four principles behind Manifattura Lamborghini

Manifattura Lamborghini rests on four concrete principles — craftsmanship, competencies and specialization, flexible AGV-based production, and collaborative robotics — designed to let the company scale without losing its hand-built character.

10,000 units by mid-2020

The Urus became the most produced model in Lamborghini's history in the shortest time, reaching 10,000 units by mid-2020 and 20,000 by mid-2022 — volumes that demanded a production system no previous Lamborghini had ever required.

Sustainability built into the structure

The new office building earned LEED Platinum certification, and a second trigeneration plant paired with a centralized energy hub generates electricity, heating, and cooling from a single fuel source.

A new buyer demographic enters the showroom

The Urus brought an entirely new buyer demographic into Lamborghini showrooms, and many of those customers later purchased a Huracán or Aventador as a second car.

The expanded Sant'Agata Bolognese facility

Lamborghini's production site in Sant'Agata Bolognese expanded from 80,000 to 160,000 square meters, and annual production capacity doubled to 7,000 units — up from roughly 3,500 before the Urus.

Digitalized assembly stations on the Urus line

Touchscreen devices connected to digitalized systems sit at every station on the Urus line, so the knowledge base follows each car through assembly rather than living in one technician's head.

Predictable throughput without mass-market rigidity

AGVs, digitalized workstations, and cobot-assisted assembly stations keep throughput predictable without resorting to the rigid, high-speed automation of a mass-market plant.

Infrastructure over offsets

Lamborghini invested in physical infrastructure — trigeneration and centralized energy production — to embed sustainability into the doubled factory footprint rather than relying solely on purchased credits.

Built for what comes next

Lamborghini chose to build the infrastructure to meet demand, then manage exclusivity through variants, special editions, and the Ad Personam program rather than artificial production constraints.