
A monthly podcast trades spectacle for intimacy, putting the people behind the badge in front of the microphone.
Lamborghini's Beyond podcast seats mid-level executives and outside guests in front of a microphone, betting that intimacy will let buyers and enthusiasts see the people behind the badge rather than just the badge itself.
Revuelto Product Line Director Matteo Ortenzi chose to make every subsystem new, and when the margin for miscommunication shrinks to almost nothing, he says the only way to manage that complexity is through trust and teamwork.
Ducati MotoGP Team Manager Davide Tardozzi says the factory made a really huge effort on the technology side, the organisation side, and the sporting side, choosing the right young riders and bringing them to the top.
Both men agree that contentment is almost physically uncomfortable, which means the Revuelto buyers eventually receive will reflect continuous iteration rather than a frozen snapshot of the original engineering sign-off.
The podcast is playing a longer game, reinforcing the emotional bond between owner and brand during a period when the entire lineup is transitioning to hybrid power and the identity questions are louder than they have been in decades.
Beyond offers a rare, unscripted window into how the people at Sant'Agata Bolognese think about their work, putting specific names and specific philosophies on the record in an era when every manufacturer claims passion and craftsmanship.
Hosted by Lamborghini's Director of Communications Tim Bravo and broadcaster Giulia Salvi, Beyond releases new episodes monthly on Spotify, Apple Podcasts, YouTube, and Lamborghini's dedicated podcast hub.