Lamborghini’s ‘Beyond’ Podcast Puts Its People in Front of the Product
Supercar brands spend lavishly on cinematic launch films and carefully choreographed reveal events. A monthly podcast that seats mid-level executives and outside guests in front of a microphone is a different kind of bet, one that trades spectacle for intimacy and, if it works, lets buyers and enthusiasts see the people behind the badge rather than just the badge itself.
The second episode of Beyond: A Lamborghini Podcast makes that bet count. Titled “Team Spirit and Leadership,” it pairs Matteo Ortenzi, the Product Line Director who shepherded the Revuelto from blank CAD screen to sold-out production run, with Davide Tardozzi, the Team Manager orchestrating Ducati’s dominant MotoGP operation. Hosted by Lamborghini’s Director of Communications Tim Bravo and broadcaster Giulia Salvi, the conversation centers on what it actually takes to coordinate dozens, or hundreds, of specialists toward a single, unforgiving deadline, whether that deadline is a race weekend or a production milestone. The episode is available on Spotify, Apple Podcasts, YouTube, and Lamborghini’s dedicated podcast hub at lamborghini.com/podcast.
On paper, the two guests could hardly look more different. One builds road cars; the other wins Grand Prix races. Yet the deeper the conversation runs, the clearer a single thesis becomes: the Revuelto exists in its current form because Lamborghini cultivated a specific internal culture, built on trust, relentless self-criticism, and emotional cohesion, that mirrors the very culture Tardozzi credits for Ducati’s championship success. The car is the output. The team is the engine.
Ortenzi on the Revuelto: Trust First, Then Speed
Matteo Ortenzi’s central argument on the podcast is disarmingly simple. “The key word for me is trust,” he says. “You reach teamwork when you gain trust. The only way to manage the complexity of our world is to work in a very fast way, so the only way we have is teamwork.”
That sounds like corporate boilerplate until you consider what his team actually built. Lamborghini describes the Revuelto as a “clean sheet” car: new engine, new architecture, new hybridized platform. Nothing carried over from the Aventador except the brand’s insistence on a naturally aspirated V12 at the core. Ortenzi frames this as a deliberate gamble. “To do the best, you have to risk something. And we risk having everything new in the car. We are sure now that we have a better sports car than before.”
Clean-sheet programs are rare in the supercar world because they are expensive, slow, and prone to integration headaches. Most manufacturers prefer to evolve a platform incrementally, refining what works and replacing only what must change. Ortenzi’s team chose the opposite path, and the coordination burden that creates explains why he keeps returning to the word “trust.” When every subsystem is new, the margin for miscommunication between engineering groups shrinks to almost nothing.
“You also make the difference when you’re down, not when everything is going well, because this is easy. The really important thing is to react in a fast way.”
Ortenzi compares his development milestones to Tardozzi’s race weekends. “What you have every weekend with the races are like the milestones of the project. We fight week-by-week, because everything you are not able to do in a proper way, in a milestone, then you have to recover on the next one.” Race teams operate under public, binary pressure: you finish or you don’t. Product development usually hides its failures behind closed doors. Ortenzi seems to run his team as though the doors are open, and that transparency is what makes the Revuelto’s clean-sheet ambition credible rather than reckless.
A man smiles while speaking into a professional microphone during a podcast recording session. Image: Automobili Lamborghini.
Tardozzi’s MotoGP Playbook: Building a Family That Wins
Davide Tardozzi brings a different vocabulary to the same problem. Where Ortenzi talks about trust and milestones, Tardozzi talks about family, and he means it literally. Ducati’s MotoGP team spends roughly six months a year on the road, racing across time zones, eating together, troubleshooting together, missing their actual families together. The emotional infrastructure of that group matters as much as the technical infrastructure of the bike.
“Creating this kind of family inside the team is very important,” Tardozzi explains. “People miss their own families and they need to find inside the team another family feeling that gives them the possibility to stay away without problems and to be concentrated on the job. It’s not something that just happens, you have to create it.”
That last sentence deserves emphasis. The assumption in motorsport, and in most high-performance organizations, is that talent and resources produce results. Tardozzi’s argument is that deliberate cultural engineering produces results, and talent follows. Ducati’s recent MotoGP dominance, including Francesco Bagnaia’s World Championship, serves as his evidence. “We are so focused on the win,” he says. “In the last couple of years we showed that Ducati factory made a really huge effort on the technology side, on the organisation side and on the sporting side, choosing the right young riders and bringing them to the top.”
For Lamborghini enthusiasts, the Ducati parallel runs deeper than a curiosity. Both brands sit under the Volkswagen Group umbrella, and while they operate independently, the cultural DNA Tardozzi describes, relentless improvement married to emotional cohesion, mirrors what Ortenzi articulates about his own team in Sant’Agata Bolognese. Whether that shared philosophy is coincidence, corporate alignment, or something uniquely Emilia-Romagnan is a question the podcast leaves open, but the resonance between the two men’s answers is hard to dismiss as scripted.
An older man smiles gently while participating in a podcast recording session. Image: Automobili Lamborghini.
The ‘Never Satisfied’ Mindset and Why It Matters for the Revuelto
Both guests circle the same philosophical territory throughout the episode: the refusal to celebrate for long. Ortenzi puts it bluntly. “Having the first car is like having the first win, it’s a special moment for us. But you are never fully satisfied. There is always something you can do better. This is our mindset, and maybe sometimes this is too much, but we never stop to celebrate. We’re immediately thinking: ‘How can we do this a bit better?'”
Tardozzi echoes the sentiment from the pit wall. “My dream in the past was to win the MotoGP championship. Now my dream is to win again and the following one is to win again. There is not one minute that we don’t think about improving the product or the racing bike. That’s something I think that’s common between Lamborghini and Ducati.”
The convergence is striking because it emerges from two completely different competitive environments. Tardozzi’s improvements show up in lap times the following Sunday. Ortenzi’s show up in software calibrations, material choices, and production refinements that buyers may never consciously notice but that accumulate into the difference between a good car and a great one. For Revuelto buyers who already placed deposits, this philosophy is quietly reassuring. The car they eventually receive will not be a frozen snapshot of the original engineering sign-off; it will reflect continuous iteration by a team that, by their own admission, finds contentment almost physically uncomfortable.
Two men, one younger and one older, smile together in front of a modern building and a yellow Lamborghini. Image: Automobili Lamborghini.
What This Tells Us About Lamborghini’s Competitive Position
Supercar manufacturers do not typically broadcast their internal culture this openly. Ferrari’s public messaging leans heavily on heritage, racing pedigree, and exclusivity. McLaren emphasizes its technology campus and Formula 1 lineage. Lamborghini, with Beyond, is doing something subtler: arguing that the people and their relationships, not just the tools and the trophies, produce the car.
Whether that argument resonates depends on the listener. Enthusiasts who care only about power-to-weight ratios will find little actionable data here. But for the growing segment of supercar buyers who want to understand the philosophy behind their seven-figure purchase, this kind of transparency carries weight. The Revuelto already sold out its first two years of production, which means the commercial argument is settled for now. The podcast is playing a longer game: reinforcing the emotional bond between owner and brand during a period when the entire lineup is transitioning to hybrid power and the identity questions are louder than they have been in decades.
One detail worth noting: the company ran a previous podcast, “The World of Lamborghini,” from 2007 to 2011, focused primarily on models. Beyond deliberately shifts the lens from product to people. That editorial pivot reflects a brand that understands its current challenge. Selling the Revuelto’s specs is easy. Selling the idea that a hybridized Lamborghini still carries the same obsessive, uncompromising DNA as its naturally aspirated predecessors requires a different kind of storytelling.
Lamborghini’s motorsport ambitions add another layer. The Temerario GT3 program and the SC63 Hypercar effort both demand exactly the kind of cross-functional, trust-based teamwork Ortenzi describes. If the culture he and Tardozzi outline on the podcast genuinely permeates Sant’Agata’s operations, those racing programs stand to benefit as much as the road car division. Racing, after all, punishes organizational dysfunction faster and more publicly than any product launch ever could.
Four individuals participate in a podcast recording session, surrounded by microphones and laptops. Image: Automobili Lamborghini.
Where to Listen and What Comes Next
Beyond: A Lamborghini Podcast releases new episodes monthly, and the series format, pairing a senior Lamborghini figure with a guest from outside the automotive world, appears set to continue. A previous episode featured chef Massimo Bottura exploring the cultural significance of the Emilia-Romagna Motor Valley, which suggests the company intends to keep the scope broad rather than turning the show into a product-specification exercise.
For LamboCars readers, the practical takeaway is this: Beyond is worth sampling not because it will reveal the Revuelto’s next software update or confirm a new special edition, but because it offers a rare, unscripted window into how the people at Sant’Agata Bolognese think about their work. In an era when every manufacturer claims passion and craftsmanship, Lamborghini is putting specific names and specific philosophies on the record. Whether Ortenzi’s trust-first approach and Tardozzi’s family-building instinct translate into a tangibly better ownership experience remains an open question. But knowing the mindset behind the machine adds a dimension to the car that a spec sheet never will.
Two podcast hosts smile at the camera during a recording session, with a 'Towards The Future' graphic behind them. Image: Automobili Lamborghini.
Gallery
