10 Reasons Why The Lamborghini Urus Is Still Popular in 2023

Practicality, Speed, Luxury, and Innovation: The Urus's Winning Formula in 2023

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Although Lamborghini and Ferrari are arch-rivals, credit must be given to Lamborghini for introducing the Urus way before Ferrari even thought of launching their Purosangue SUV. Since the Lamborghini Urus debut in December 2017, the SUV has come a long way, selling more than 20,000 examples. Lamborghini even announced that they’ve sold out all their pure-combustion Urus models till the end of production. This news has left many people with deep pockets longing for one.

Here are 10 reasons why the Lamborghini Urus is still popular:

1. Still One of the Fastest SUVs in the World

The Lamborghini Urus holds the title of one of the world’s most potent SUVs, boasting a 4.0-liter V8 twin-turbo engine. With 641 horses and 627 lb-ft of torque, the Urus reaches 60 mph in 3.1 seconds and a top speed of 190 mph. This super SUV perfectly combines the soul of a supercar with the practicality of an SUV, holding the official title as the fastest SUV in the world.

2. The Urus Is More Powerful Than Most SUVs

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The Lamborghini Urus’s 4.0-liter twin-turbocharged V-8 engine surpasses most competitors, delivering 641 to 657 horsepower. While it falls short of Maranello’s SUV by 80 horsepower, it easily outpaces luxury SUVs like the Aston Martin DBX, Rolls Royce Cullinan, and Bentley Bentayga Speed.

3. Offers Four-Wheel Drive


Built as a four-wheel-drive machine, the Urus is designed to handle any terrain. Six driving modes and dynamic control over torque split make it one of the most capable off-road SUVs globally, adapting swiftly to different road conditions.

4. Without a doubt, It is Still the Most Practical Lamborghini You Can Buy

Offering ample seating and cargo space, cylinder deactivation for fuel efficiency, semi-autonomous driving technology, and meeting global safety standards, the Urus stands as the most practical vehicle ever produced by Lamborghini.

5. Only One Lamborghini Which Can Perform Serious Offroading

With its optional Off-Road package and specially optimized engine, the Lamborghini Urus is ready for any off-road challenge. The Torsen central self-locking differential and specific metal-reinforced bumpers add to its robustness.

6. Better Braking Performance Amongst All Lamborghini’s?


The Urus boasts impressive stopping power, equipped with the largest disc brakes in the Lamborghini lineup. The standard carbon ceramic brakes (CCB) enable the SUV to decelerate from 62 mph to 0 in 33.7 m.

7. Comfortable yet Cool-Looking Interior


The aerospace-inspired interior design offers heated, adjustable bucket seats, allowing room for five occupants. Whether it’s the front passengers or the rear, everyone enjoys a comfortable and stylish ride.

8. Plenty of Modern Technology in Lamborghini Urus


Lamborghini has packed the Urus with modern tech, including dual infotainment screens, Apple Car Play, Android Auto, and a premium Bang and Olufsen sound system, showcasing a commitment to cutting-edge innovation.

9. Most Practical Lamborghini Became the Bread and Butter Product

As the most practical Lamborghini, the Urus has become instrumental in boosting sales, accounting for more than half of the brand’s total sales in the first quarter of the year and contributing to the highest full-year sales ever in 2022.

10. Lamborghini is Planning a Plug-In-Hybrid Variant Soon with More Performance

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The upcoming plug-in-hybrid variant, due at the end of 2024, promises to add even more allure to the Urus lineup. The most powerful variant will offer an electric range, aligning with cities’ low-emission requirements.

The Lamborghini Urus has proven its mettle by successfully combining a supercar’s thrill with an SUV’s everyday usability. Its record-breaking performance, powerful engine, off-road capabilities, luxurious interiors, and modern technology make it a standout in the luxury SUV market. The continuous innovations, such as the planned plug-in-hybrid variant, ensure that the Urus will remain relevant and popular for years.