
Italian sportswear maker Macron will outfit every pit-lane, timing-stand, and hospitality staff member across Lamborghini's racing programs.
Automobili Lamborghini and Italian sportswear company Macron have formalized a three-season partnership that puts Macron apparel on every Squadra Corse staff member across the pit lane, the timing stand, and the hospitality tent.
The deal covers Lamborghini's Super Trofeo one-make championships, the Iron Lynx hypercar program competing in the FIA World Endurance Championship, and the IMSA Sportscar Championship in the hypercar/GTP class.
Both companies are rooted in Italy's Emilia-Romagna region, where the Motor Valley corridor around Modena and Bologna meets what the Italian sporting-goods industry calls Sports Valley.
The Macron logo appears on a carbon-fiber aerodynamic element of a Huracán GT3 EVO2, showing that the branding extends beyond clothing to trackside visibility on the cars themselves.
Official partnership imagery already shows the apparel in action: black polo shirts with Squadra Corse branding, sponsor logos from partners like Hankook and Roger Dubuis, and a distinctive green accent stripe tied to Lamborghini's motorsport color palette.
Fans will be able to buy gear from the same source that supplies the team, a step toward making Squadra Corse feel less like a corporate subdivision and more like a racing brand in its own right.
The three-season commitment gives both parties time to refine fit, material choices, and design language season over season, and that continuity tends to show in the finished product.
Lamborghini's approach with Macron is deliberately targeted: a regional partner with deep expertise in team-sports outfitting, applied specifically to the motorsport division rather than the entire brand portfolio.
Macron's existing retail network spans over 170 Sports Hubs across more than 30 countries, giving the replica Squadra Corse collection broader distribution than a typical limited-run motorsport capsule.
Lamborghini's motorsport operation now spans customer racing through the Super Trofeo, factory-backed GT3 competition with the Huracán GT3 EVO2, and the hypercar/GTP program with the SC63 run by Iron Lynx — all unified under one apparel identity.