Squadra Corse Gets a New Kit Partner
Automobili Lamborghini and Italian sportswear company Macron have formalized a partnership that puts Macron apparel on every Squadra Corse staff member working the pit lane, the timing stand, and the hospitality tent across three full seasons of competition. The deal covers Lamborghini’s Super Trofeo one-make championships, the Lamborghini Iron Lynx Team competing in the FIA World Endurance Championship, and the IMSA Sportscar Championship in the hypercar/GTP class. Macron will also serve as the licensee for a replica version of the Squadra Corse collection, sold to fans and enthusiasts worldwide.
A quick clarification for anyone whose search engine briefly confused them: Macron here is the Bologna-based sportswear manufacturer, not the French head of state. The company outfits more than 90 professional clubs and national federations globally, with a retail network Macron says spans over 170 Sports Hubs across more than 30 countries. The collaboration starts with motorsport, though the announcement notes it will expand with further initiatives over time. No specifics on what those future chapters look like have been shared.
Why an Apparel Deal Matters for Lamborghini’s Motorsport Brand
Uniforms sound unglamorous until you consider what a paddock actually looks like on race weekend. Every engineer adjusting a rear wing, every strategist calling pit stops over the radio, every hospitality coordinator greeting VIP guests becomes a walking billboard. When a manufacturer controls the quality and visual identity of that apparel, it controls how the brand reads at close range, in photographs, and on broadcast feeds. Lamborghini says the new Macron kit uses technical, functional fabrics designed for high performance, with what the company describes as meticulous attention to detail.
The three-season commitment reinforces that control. Short-term sponsorship deals often produce generic, forgettable gear that changes before anyone remembers it. A multi-year arrangement gives both parties time to refine fit, material choices, and design language season over season. For anyone who collects motorsport apparel or simply wants a team polo that looks considered rather than thrown together, that continuity tends to show in the product.
Lamborghini’s motorsport footprint is broader now than at any point in its history. The Super Trofeo series remains one of the most active gentleman-driver championships in the world, while the Iron Lynx hypercar program puts the SC63 on grids alongside factory efforts from Porsche, Ferrari, Toyota, and others. Dressing all of those operations under one coherent apparel identity, from a single Italian partner, is a brand-consistency play as much as a practical one.
Motor Valley Meets Sports Valley
Both companies are rooted in Italy’s Emilia-Romagna region, a geographic detail that carries more weight than the usual corporate boilerplate about shared heritage. The Motor Valley corridor, centered around Modena and Bologna, is home to Lamborghini in Sant’Agata Bolognese alongside Ferrari, Maserati, Pagani, and Dallara. Macron’s headquarters sit in the same region, in what the Italian sporting goods industry calls Sports Valley. The proximity is genuine, and the cultural overlap between precision manufacturing, design obsession, and competitive ambition runs deep.
Stephan Winkelmann, Lamborghini’s Chairman and CEO, framed the partnership as a natural connection to the world of sport through Lamborghini’s motorsport division. Macron CEO Gianluca Pavanello pointed to the shared territorial roots and a design-led culture that, in his words, guides everything both companies do. Strip away the corporate polish and the underlying logic is straightforward: two Emilia-Romagna companies that build performance products decided to work together rather than outsource to a global conglomerate with no regional connection. That choice says something about how Lamborghini wants Squadra Corse to be perceived: as authentically Italian from the cars to the clothing.
How This Compares to Rival Strategies
Lamborghini’s choice of a specialist Italian sportswear brand stands in contrast to how several competitors handle their motorsport apparel. Ferrari’s broader lifestyle and fashion partnerships operate at a different scale and involve globally recognized luxury fashion houses. Porsche’s motorsport merchandise ecosystem similarly draws on major international sportswear names. Lamborghini’s approach with Macron is more targeted: a regional partner with deep expertise in team sports outfitting, applied specifically to the motorsport division rather than the entire brand portfolio.
The interesting strategic signal is Lamborghini leaning into a smaller, more specialized partner that mirrors its own identity as a focused, Italian manufacturer rather than chasing the biggest name available. For Squadra Corse fans who care about authenticity, a kit made by a company from the same region as the cars themselves carries a different kind of credibility than one stamped out by a global sportswear giant.
The competitive landscape for motorsport merchandise is quietly lucrative. Fans at WEC and IMSA events routinely spend on team apparel, and the quality gap between forgettable event merchandise and properly designed teamwear is obvious to anyone who has handled both. If Macron’s technical sportswear expertise translates into replica pieces that feel like genuine performance apparel rather than souvenir-shop afterthoughts, the collection could carve out a real niche.
What Fans Can Actually Buy
Lamborghini confirmed that Macron will produce and distribute a replica version of the Squadra Corse collection for worldwide sale. Specific product details, pricing, and launch timing for the replica line remain unannounced. What the source does confirm is that Macron holds the license, meaning the replica gear should share design DNA with the actual team apparel rather than being a loosely inspired lifestyle product.
Given Macron’s existing network of over 170 retail locations across more than 30 countries, distribution should be broader than a typical limited-run motorsport capsule. Whether the replica pieces use the same technical fabrics as the team-issue versions, or step down to more conventional materials at a lower price point, is a detail worth paying attention to when the collection surfaces.
Official imagery from the partnership already shows the apparel in action: black polo shirts with Squadra Corse branding, sponsor logos from partners like Hankook and Roger Dubuis, and the distinctive green accent stripe that ties the gear to Lamborghini’s motorsport color palette. The Macron logo also appears on a carbon-fiber aerodynamic element of a Huracán GT3 EVO2 in the official photos, suggesting the branding extends beyond clothing to trackside visibility on the cars themselves.
The Bigger Picture for Squadra Corse
Lamborghini’s motorsport operation now spans customer racing through the Super Trofeo, factory-backed GT3 competition with the Huracán GT3 EVO2, and the hypercar/GTP program with the SC63 run by Iron Lynx. Outfitting all of those programs under a single, purpose-built apparel partnership is a logistical and branding exercise that reflects how seriously the company treats its racing identity. The announcement explicitly states this first chapter will be expanded with further initiatives, though Lamborghini has not specified whether that means broader lifestyle collections, co-branded activewear, or something else entirely.
What matters most is the underlying intent. At a time when Squadra Corse’s visibility is growing across multiple global championship platforms, Lamborghini is professionalizing and unifying the visual presentation of its racing teams. The people who prep the cars, call the strategies, and manage the paddock operations will look the part. And for the first time, fans will be able to buy gear from the same source that supplies the team, a small but meaningful step toward making Squadra Corse feel less like a corporate sub-division and more like a racing brand in its own right.
Gallery
