Lamborghini Builds a One-Off Revuelto to Mark 20 Years in China
A singular Ad Personam creation debuted in Shanghai on October 22, 2025.
Lamborghini unveiled a one-of-a-kind Revuelto finished in Giallo Inti with bold Nero Noctis stripes in Shanghai, created through the Ad Personam personalization program to mark the brand's 20th anniversary in the Chinese mainland market.
Official stage unveiling in Shanghai
Lamborghini chose to mark this market anniversary with a full Opera Unica-grade creation rather than a special badge package or regional color, signaling how seriously China figures in the brand's personalization strategy.
Opera Unica: one of a kind by definition
Lamborghini describes the car as "one-of-a-kind," language that typically aligns with its Opera Unica projects—singular creations built to showcase Ad Personam capabilities.
Ad Personam display at the Shanghai event
The Shanghai event featured an Ad Personam display area with paint samples, interior material swatches, and a digital configurator, drawn from a palette that now exceeds 400 colors.
100 Lamborghinis form a "20" against the Shanghai skyline
Outside the venue, 100 Lamborghini cars formed a "20" formation against the Shanghai skyline, a display that speaks to the scale of the brand's owner community in China.
Shanghai gala celebrating the 20th anniversary milestone
A dedicated "20th Anniversary" logo appears on the car's carbon fiber plaque bearing Italian tricolor accents, tying the creation explicitly to Lamborghini's China chapter rather than to any broader global milestone.
The anniversary Revuelto on stage in Shanghai
The Ad Personam personalization program traces back to 2006, when a limited-series Gallardo debuted at the Paris Motor Show wearing Nero Noctis bodywork and Q-Citura stitching.
The flagship as the anniversary platform
Lamborghini positions the Revuelto as its first High-Performance Electrified Vehicle, and choosing the 1,015 CV hybrid V12 flagship as the basis for this one-off sends a clear signal about where the brand places its emphasis.
A fully hybridized lineup takes the stage
Lamborghini presented its full current range alongside the anniversary car, reinforcing that every model in the lineup now carries electric assistance.
Heritage display from Miura to Murciélago
The Shanghai celebration included a heritage display spanning the Miura, Countach, Diablo, and Murciélago—a timeline that frames the Ad Personam program's arc from a single Paris show car in 2006 to 96 percent of today's factory output.