A Rolling Anniversary Statement in Giallo Inti
When Lamborghini needed a single object to crystallize two decades in the Chinese mainland market, it did not commission a sculpture or a coffee-table book. It built a car. On October 22, 2025, a one-of-a-kind Revuelto finished in Giallo Inti with bold Nero Noctis stripes running the length of its hood took center stage in Shanghai, created through the Ad Personam personalization program specifically for this milestone.
Under the skin, the engineering is pure production Revuelto: the same 1,015 CV hybrid V12 powertrain that defines the flagship. Everything that distinguishes this car lives on the surface and inside the cabin. The three-stripe livery in Nero Noctis cuts across the yellow paint with a graphic directness that reads well both on stage and in photographs. A dedicated “20th Anniversary” logo appears on a carbon fiber plaque bearing Italian tricolor accents, tying the car explicitly to Lamborghini’s China chapter rather than to any broader global milestone. Inside, Giallo Taurus stitching and piping complement a new Ad Personam “L” Monogram pattern woven into the upholstery, a motif Lamborghini says reinterprets a classic brand detail through a contemporary lens.
The car sits at the intersection of regional identity and factory-level bespoke work, the kind of one-off that reinforces brand loyalty among local collectors while generating global attention. And it reveals something broader about how Sant’Agata now thinks about personalization as a strategic instrument, not merely a trim-level upsell.
Two Anniversaries Converge, One Market Benefits
Lamborghini says its journey in China began with the opening of its first dealership in 2005. The Shanghai celebration was calibrated to match the weight of that history: more than 400 guests, a city parade past Shanghai landmarks, and a heritage display featuring icons from the Miura through the Countach, Diablo, and Murciélago.
The timing carries layers worth unpacking. Lamborghini says Centro Stile, its in-house design department in Sant’Agata Bolognese, also marks its 20th anniversary this year. Separately, verified reporting traces the Ad Personam personalization program back to 2006, when a limited-series Gallardo debuted at the Paris Motor Show wearing Nero Noctis bodywork and Q-Citura stitching. These are distinct milestones that happen to converge in the same calendar window, and the Shanghai car draws on all three threads without explicitly celebrating any single one beyond the China market anniversary.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, framed the occasion in forward-looking terms. “From opening our first dealership in 2005 to offering today a fully hybridized lineup, our journey in this dynamic market has been nothing short of remarkable,” he said. That the brand chose to mark this particular market anniversary with a full Opera Unica-grade creation, rather than a special badge package or a regional color, signals how seriously China figures in Lamborghini’s personalization calculus.
Why the Revuelto, and Why Now
Lamborghini positions the Revuelto as its first High-Performance Electrified Vehicle, and choosing the flagship as the basis for a market-specific one-off sends a clear signal about where the brand places its emphasis. The Revuelto is a plug-in hybrid supercar whose 1,015 CV powertrain combines a naturally aspirated V12 with electric motors. Selecting this platform for the anniversary car, rather than the Urus SE or the newer Temerario, keeps the V12 front and center as the brand’s emotional anchor.
Lamborghini did not disclose whether this particular car will be sold, retained by the company, or delivered to a specific collector. The official language stops at “one-of-a-kind,” which in Lamborghini’s vocabulary typically aligns with how it describes Opera Unica projects: singular creations built to showcase Ad Personam capabilities. According to CarBuzz, the Revuelto received the Opera Unica treatment multiple times since its 2023 reveal, so the platform is well established as a canvas for this kind of work.
The practical takeaway for prospective Revuelto buyers: the Ad Personam program’s depth continues to expand. Currently, 96 percent of new Lamborghinis leave the factory with at least one Ad Personam detail. The “L” Monogram pattern debuted on this car could plausibly filter into the broader options catalog, though Lamborghini has not confirmed that. For anyone speccing a Revuelto and wanting something approaching this level of bespoke treatment, the infrastructure clearly exists.
A Fully Hybridized Lineup Meets 400 Colors
The anniversary Revuelto did not stand alone in Shanghai. Lamborghini presented its full current range alongside it, reinforcing a message the brand clearly wants the Chinese market to absorb: every car in the lineup now carries electric assistance. The Temerario, which introduces an all-new V8 hybrid powertrain developed from scratch in Sant’Agata Bolognese, previously debuted in April in Shanghai for the Chinese market. Lamborghini states the Temerario’s engine is the only production super sports car engine capable of reaching 10,000 rpm, a claim that positions it distinctly against turbocharged competitors from Maranello and Woking. The Urus SE, with its 800 CV hybrid powertrain, rounded out the trio.
For enthusiasts who followed the Aventador and Huracán era, the shift is significant. Lamborghini frames electrification as additive to performance rather than a compromise. Whether buyers in any market fully embrace that narrative will play out over the next several years of deliveries.
Tying the powertrain story back to personalization, the event also featured an Ad Personam display area with paint samples, interior material swatches, and a digital configurator. Lamborghini’s palette now exceeds 400 colors, and the recently introduced Azzurro 20 Anniversary Ad Personam shade, reportedly inspired by the Miura Roadster’s Lamé Sky Blu, adds a limited-time option to that already expansive range. The message was consistent throughout the evening: new technology and individual expression are not competing priorities at Lamborghini. They are the same priority.
From a Paris Show Car to 96 Percent of Factory Output
Lamborghini has not announced pricing for the Revuelto Ad Personam 20th Anniversary, nor confirmed whether the car is destined for a specific customer. No mechanical differences from the standard Revuelto have been disclosed. For collectors and market watchers, the open questions are straightforward: does this car enter private hands, and if so, at what premium over the standard Revuelto’s considerable cost?
Those unanswered details matter less than the trajectory they sit within. The Ad Personam program debuted in 2006 with a Gallardo at the Paris Motor Show. Nearly two decades later, it produces cars like this Shanghai one-off as a matter of course, and 96 percent of factory output carries at least one personalized detail. That arc, from a limited-series show car to a program woven into virtually every delivery, tells you as much about where Lamborghini is headed as any single anniversary car can.
Outside the venue, 100 Lamborghini cars formed a “20” formation against the Shanghai skyline. The scale of that display speaks to the brand’s owner community in China as much as any corporate milestone does. And the Giallo Inti Revuelto at the center of it all serves as proof that when Lamborghini wants to honor a market, it does so not with words but with paint, leather, and carbon fiber shaped to a singular purpose.
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