Lamborghini Frankfurt Opens Germany's Largest Showroom, Tripling Its Footprint

A transformed customer base demanded a bigger home — and the brand's Frankfurt outpost delivered nearly 1,300 square meters of it.

Lamborghini Frankfurt's new facility spans nearly 1,300 square meters, a more than threefold expansion that makes it the largest Lamborghini showroom in Germany.

The pre-Urus era

Before the Urus, a Lamborghini showroom served a relatively narrow clientele — buyers who wanted a mid-engine V10 or a V12 flagship and could tolerate the compromises of a pure supercar.

Germany's weight in the EMEA equation

Germany stands as Lamborghini's second-largest market within the EMEA region, and the Frankfurt facility is staffed by a 13-person team that includes dedicated site and sales managers, an after-sales manager, and General Manager Evelyn Dörr.

Ad Personam comes to Frankfurt

The Frankfurt team offers the full Ad Personam program, Lamborghini's bespoke customization service that lets buyers specify paint, interior materials, stitching, and trim to personal taste.

A new option in the Rhine-Main corridor

Buyers who previously might have traveled to Munich or Stuttgart for a comparable luxury purchase experience now have a facility in the Rhine-Main corridor that matches or exceeds what rival brands offer in the region.

Huracán EVO on the showroom floor

Five models occupy the roughly 460-square-meter showroom floor, among them the Huracán EVO, carrying driving dynamics refined from the Performante, and the Urus, Lamborghini's first super SUV.

Retail infrastructure catches up to demand

Lamborghini's record 2018 deliveries of 5,750 vehicles and a 96-percent surge in global deliveries during the first half of 2019 made larger showrooms with more display space and service bays a necessity, not a luxury.

Full ownership cycle under one roof

An in-house detailing service and a workshop built to current factory standards mean Frankfurt owners no longer need to look elsewhere for the full ownership cycle.

Corporate design meets industrial character

Lamborghini's retail identity draws on hexagonal and Y-shaped motifs that echo the cars themselves, and the Frankfurt location adapts that template to a brick-and-glass building with genuine industrial character unique to the site.